Printer Friendly
The Free Library
19,607,059 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV Coverage of 2006 US Open.


EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- DIRECTV Customers Continue to Get Red Carpet Treatment red carpet treatment nréception f en grande pompe

red carpet treatment red n to give sb the red carpet treatment → den roten Teppich für jdn ausrollen 
; Can Watch Up To Five US Open Matches at Any Time and More Than 100 Live Matches Overall

DIRECTV, USA Network and the USTA USTA United States Tennis Association
USTA United States Telecom Association
USTA United States Trotting Association
USTA United States Telephone Association
USTA United States Twirling Association
USTA United States Trademark Association
 are providing tennis fans with the first-ever interactive TV coverage of a major U.S. tennis event through a new service, US Open Interactive on USA only on DIRECTV.

Free to DIRECTV customers, the interactive service will expand USA Network's national coverage of the 2006 US Open, including unprecedented access to more early round matches, statistics and information on demand, and the ability to view up to five matches simultaneously on a special US Open Mix channel. In all, DIRECTV customers will have access to up to 300 hours of tournament coverage that includes more than 100 additional matches.

Employing its industry-leading interactive technology, DIRECTV will utilize USA Network's production resources at US Open tennis courts normally used for cutaways from matches featured during USA Network's national coverage. Viewers will be able to select from any one of several live matches - taking their US Open viewing experience to a new level.

"This is the biggest advance for tennis fans since color television," said Eric Shanks, executive vice president, DIRECTV Entertainment. "We're extremely pleased to team with USA Network to bring this innovation to our customers absolutely free of charge."

"We're excited by the notion of combining USA Network's national coverage of the US Open with DIRECTV's interactive television innovations to create the ultimate US Open experience for viewers," said Bridget Baker, executive vice president, NBC Universal Cable NBC Universal Cable is a division of NBC Universal that oversees the following cable television networks.
  • Bravo
  • Chiller
  • CNBC
  • CNBC World
  • MSNBC
  • Mun2
  • NBC Weather Plus
  • Sci-Fi Channel
  • ShopNBC
  • Sleuth
  • Telemundo
. "Each year, dramatic storylines unfold during early round matches from many places at the USTA Billie Jean King Noun 1. Billie Jean King - United States woman tennis player (born in 1943)
Billie Jean Moffitt King, King
 National Tennis Center, so it makes perfect sense to provide tennis fans access to as much of this drama as possible, as it occurs."

With the US Open Interactive service, customers will have the ability to enjoy five channels of expanded coverage starting at 11 a.m. ET and covering all the day's action on the featured courts during the US Open's first five days. In addition, a special US Open Mix channel will feature all of these matches plus USA's own coverage simultaneously, with live onscreen on·screen or on-screen  
adj. & adv.
1. As shown on a movie, television, or display screen.

2. Within public view; in public.
 scoring of all the matches. Viewers with interactive equipment will be able to highlight each cell to hear live audio specific to the cell's featured match, and can tune to any match full screen at the push of a button.

In addition to the expanded coverage and the US Open Mix Channel, viewers will have access to a half-screen Scoreboard overlay on both the US Open Mix and the extra Court Channels. The Scoreboard will feature the previous day and current day's match results, as well as the next day's upcoming match ups.

About DIRECTV, Inc.

DIRECTV, Inc. is the nation's leading digital television service provider with more than 15.5 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE NYSE

See: New York Stock Exchange
:DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. ) is a world-leading provider of digital multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  television entertainment. DIRECTV is approximately 39 percent owned by News Corporation.

About USA Network

Seen in 90 million homes, USA Network is cable television's leading network of original series and feature movies, sports and entertainment events, network shows and blockbuster theatrical films. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Comment:DIRECTV, USA Network and USTA Serve Up the First-Ever Interactive TV Coverage of 2006 US Open.
Publication:Business Wire
Geographic Code:1USA
Date:Aug 14, 2006
Words:598
Previous Article:Mobile Advertising Webinar on Aug. 29 Hosted by Yankee Group and Action Engine; Discover Strategies and Lessons Learned on the Billion-Dollar Mobile...
Next Article:DecisionHealth Releases the Complete Home Health ICD-9-CM Diagnosis Coding Manual and On-Line Service.
Topics:



Related Articles
FILLING IN TOURNEY-COVERAGE GAPS.
DISH TENNIS VIEWERS WERE LEFT IN THE DARK.
DIRECTV Continues to Deliver the Best Television Experience Available; DIRECTV Showcases Original Programming, High-Definition Broadcasts and...
DIRECTV and NBC to Deliver Interactive and On Demand Olympic Experience; DIRECTV Customers will have Access to a Variety of Interactive Olympic...
DIRECTV Delivers NCAA(R) March Madness(R) Slam Dunk with New Enhanced Features.
YES Network, DIRECTV and MLB.com Team Up to Provide First-Ever Interactive TV Content for Major League Baseball, On The YES Network's New York...
``YES Interactive only on DIRECTV'' Launches as First-Ever Interactive Content for Major League Baseball Telecasts.

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles