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DIMPLES GROUP ISSUES MARKETING UPDATE

 DIMPLES GROUP ISSUES MARKETING UPDATE
 VANCOUVER, British Columbia, July 24 /PRNewswire/ -- The


following is being issued by Dimples Group Inc. (OTC Bulletin Board: DPLGF, Vancouver: DDD):
 New England Grocers Place Dimples in Distribution in Phase II
 Markets
 The company's phased retail marketing plan targeted New England as an important and environmentally aware market area. The company is pleased to report that several major grocery chains have placed Dimples Diapers in distribution. The product is on shelf and has had several reorders in New England. Most grocers are taking all seven items in the product line.
 Dimples products can be found at the following stores in New England: A & P Stores (70 stores), Food Mart (48 stores), Grand Union Albany (142 stores), Sweetlife (150 stores), Big Y (30 stores), Almacs (47 stores), USA Stores (23 stores), Otis Air Force Base, a number of IGA Stores and other independent outlets. In addition, the first order is being shipped to Hannaford Brothers Supermarkets (110 stores) and should be on shelf in August. Hannaford Brothers operates stores in several states, from Maine to metro Boston, and as far west as Albany, N.Y.
 California and Colorado Set August Promotions on Dimples Products
 Vons Grocery Co. (300 stores) and Ralph's Grocery (150 stores) each plan to run extensive in store demonstrations and promotions for the Dimples Product Line over the next two months. In Denver, both King Soopers (65 stores) and Safeway Stores (the largest at 78 stores) are running similar programs. In addition the first Long's Drug Stores have started to order retail product in Northern California.
 Dimples Group Begins Expanded Home Testing with the National
 Association of Diaper Services ("NADS") in California
 Dimples Group Inc. has placed its institutional product into a NADS test group of homes serviced by Tiny Tots Diaper Service, Campbell, Calif., and Dy-Dee Diaper Service, Brea, Calif. This test is designed to determine customer acceptance, develop pricing programs, and to fine tune marketing tactics for diaper service customers. This test will run through September 1992. Once the test is concluded, Dimples will take the knowledge acquired, and apply that to a regional expansion with all NADS members, starting on the west coast and moving east. As previously announced, the company established a co-promotion relationship with the National Association of Diaper Services to promote its "all-in-one, custom form-fitted" diaper product line to their members customers.
 Dimples Group Inc., publicly held, is based in Toronto, Canada, with offices in Vancouver; San Francisco; Los Angeles; Portland, Ore.; New York; Brownsville, Texas; and Matamoros, Mexico. The company is the manufacturer and marketer of the Dimples Deluxe Diapering System.
 The company's shares trade on the Vancouver Stock Exchange under the symbol "DDD" and on NASDAQ's OTC Bulletin Board under the symbol "DPLGF."
 -0- 7/24/92
 /CONTACT: Rupert L. Bullock of Dimples Group, 604-683-3512 or (U.S. toll free) 800-667-2713/
 (DPLGF DDD.) CO: Dimples Group Inc. ST: British Columbia IN: SU:


JL -- LA037 -- 3247 07/24/92 19:39 EDT
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Date:Jul 24, 1992
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