DILBERT TO GET A VOICE IN TV COMMERCIALS.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, Inc. is giving Dilbert a new job by putting the overworked, undervalued Undervalued A stock or other security that is trading below its true value. Notes: The difficulty is knowing what the "true" value actually is. Analysts will usually recommend an undervalued stock with a strong buy rating. cartoon character to work in a $30 million TV ad campaign to be launched Thanksgiving Day. The ads will feature two firsts for Dilbert - animation and a voice. The idea behind the campaign for the office supply chain is to contrast the irrational, unfair and arbitrary office world of Dilbert with Office Depot's organized atmosphere. ``With the frustrating frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: idiosyncrasies of office life today, Office Depot is saying that it brings convenience, logical structure and value to its consumers,'' said Marc Wyse, chairman of Wyse Advertising of Cleveland, developer of the ads. In one ad, Dilbert says, ``Just as I thought, my cubicle is two inches smaller today than yesterday.'' Then Dilbert's boss, seated in a huge chair, explains why. ``We installed real-time status adjusters in the cubicle walls,'' the boss says. ``Sensors monitor your work and adjust the cubicle size according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. your value!'' The 30-second ads are scheduled to run through January on broadcast and cable television networks, Office Depot said. CAPTION(S): Photo Photo: no caption (Dilbert) |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion