DIC Entertainment Goes Retail Direct at Toys``R''Us.Business Editors & Entertainment Editors BURBANK, Calif.--(BUSINESS WIRE)--Aug. 15, 2002 "Liberty's Kids Liberty's Kids is a 40-part animated television series produced by DiC Entertainment, originally broadcast on PBS Kids from September 2, 2002 to April 4, 2003. Then after cancellation, aired reruns until August 16, 2004 when it was replaced by Cyberchase. " -- A Revolutionary Animated Series Debuting on PBS Kids PBS Kids (often styled all-caps as "PBS KIDS") is the umbrella brand for children's programming aired by the Public Broadcasting Service in the United States. As with all PBS programming, PBS Kids programming is non-commercial. , Fall 2002 will have Exclusive Products at Toys "R" Us Toys "R" Us (currently typeset as ToYsЯuS in the logo) is a toy store chain based in the United States, Canada, Australia,The Netherlands, South Africa, Hong Kong and the United Kingdom. Stores in Spring 2003 DIC DIC diffuse intravascular coagulation; disseminated intravascular coagulation. DIC abbr. disseminated intravascular coagulation Disseminated intravascular coagulation (DIC) Entertainment announced today a deal with Toys"R"Us to create a groundbreaking retail partnership in the licensing and children's entertainment business. The deal was engineered by Cherokee, Inc., the Los Angeles-based licensing and brand management company. Under the terms of the agreement, Toys"R"Us will develop a complete line of "Liberty's Kids" branded merchandise. The retailer will be directly responsible for the development and manufacturing of toys, school supplies, accessories, party goods and girls and boys apparel over a three-year period. "Liberty's Kids" will make its debut on PBS Kids September 2, 2002. The products are planned to launch early Spring of 2003. "Liberty's Kids" is an animated daily television series that tells the adventures of the American Revolution American Revolution, 1775–83, struggle by which the Thirteen Colonies on the Atlantic seaboard of North America won independence from Great Britain and became the United States. It is also called the American War of Independence. through the eyes of two teenagers who work in Benjamin Franklin's print shop. Compelling story telling and animation bring America's fight for freedom and liberty to life. The series will introduce our country's heroes and stories to a new generation of young Americans. Respected journalist Walter Cronkite Walter Leland Cronkite, Jr. (born November 4 1916) is a retired iconic American broadcast journalist, best known as anchorman for The CBS Evening News for 19 years (1962–81). as Benjamin Franklin and Warren Buffet as James Madison lead the all-star cast comprised of some of the biggest stars in Hollywood, who portray the roles of the leading figures of the Revolutionary period, including Arnold Schwarzenegger (Baron von Steuben), Sylvester Stallone (Paul Revere Revere, city (1990 pop. 42,786), Suffolk co., E Mass., a residential suburb of Boston, on Massachusetts Bay; settled c.1630, set off from Chelsea and named for Paul Revere 1871, inc. as a city 1914. ), Michael Douglas (Patrick Henry), Dustin Hoffman (Benedict Arnold), Whoopi Goldberg (Deborah Samson), Annette Bening (Abigail Adams), Aaron Carter performing the title song, Billy Crystal (John Adams), Liam Neeson (John Paul Jones), Maria Shriver (Peggy Shippen), Ben Stiller (Thomas Jefferson), Michael York (Admiral Lord Howe), General Norman Schwarzkopf (George Rogers Clark George Rogers Clark (November 19, 1752 – February 13, 1818) was a soldier from Virginia and the preeminent American military officer on the northwestern frontier during the American Revolutionary War. ) and many others. "In today's cluttered world of licensing and retailing, it is important to position `Liberty's Kids' as a brand in the minds of consumers," said Andy Heyward, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DIC Entertainment. "To our knowledge it is the first time a major retailer of this prominence has co-developed products for a children's entertainment property. Cherokee did a great job partnering us, and we are delighted and honored to be associated with Toys"R"Us on this precedent-setting initiative." "We are excited to partner with such an important program as `Liberty's Kids' at a time when America truly values the freedoms we have fought for," stated Greg Staley, President, Toys"R"Us, U.S. "Toys"R"Us is committed to developing this brand into a meaningful line of fun and interesting merchandise that captures the true spirit of America's youth. We offer our customers unique products they can't find anywhere else. We think `Liberty's Kids' fits in with our exclusive lines of products that excite our in-store guests." "DIC Entertainment's commitment to excellence with their `Liberty's Kids' property, coupled with the strong merchandising and marketing expertise of Toys"R"Us, is a sure formula for success," says Robert Margolis, Chairman and CEO of Cherokee, Inc. "We are proud to have created this partnership." About DIC Entertainment DIC Entertainment is a leading global children's entertainment company with more than 3,000 half-hours of programming in its prolific library, ranked as the second largest library of American animation. An incomparable family of domestic and international broadcasters air DIC's shows in Europe, Asia, Latin America and Australia. Each week more than 25 million children watch DIC's popular programs, which include "Inspector Gadget," "Madeline," "Where On Earth Is Carmen Carmen throws over lover for another. [Fr. Lit.: Carmen; Fr. Opera: Bizet, Carmen, Westerman, 189–190] See : Faithlessness Carmen the cards repeatedly spell her death. [Fr. Sandiego?," "Sonic The Hedgehog Sonic the Hedgehog is a fictional hedgehog character that serves as the mascot of the Japanese video game company Sega. The name is also the title of several entries in the Sonic the Hedgehog series. ," "Super Mario Bros BROS Brothers BROS Benefits and Retirement Operations Section (King County, Washington) BROS Barnes and Richmond Operatic Society (London, UK) ," "Captain Planet," "Sailor Moon" and such new shows as "Super Duper Sumos Super Duper Sumos , produced by DiC Entertainment, was created by Kevin O'Donnell; the main plot was for the crimefighting sumo wrestlers to go on an adventure and fight using their buttocks. There were three sumo wrestlers called Booma, Kimo and Mamoo. ," "Alienators: Evolution Continues" and "MaryKate & Ashley, In Action!" DIC is a full-service studio with production, development, distribution, home video, marketing and licensing divisions. About Toys "R" Us Toys "R" Us, one of the world's leading retailers of toys, children's apparel and baby products, currently sells merchandise through 1,613 stores worldwide: 700 toy stores in the United States; 517 international toy stores, including franchise stores; 182 Kids "R" Us children's clothing stores, 171 Babies "R" Us stores and 43 Imaginarium stores, and through its Internet sites at www.toysrus.com, www.babiesrus.com, and www.imaginarium.com. About Cherokee Inc. Cherokee Inc. (Nasdaq:CHKE) is a leading global licensing and brand management company with commissioned sales of client and owned brands, exceeding $3 billion annually. Cherokee started out as a shoe and apparel manufacturing company in the 70's. The company reinvented itself in 1995, taking advantage of its unique position and industry-wide relationships to completely transform its business model by creating radically innovative licensing strategies and business combinations. |
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