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DIAMONIQUE ACQUIRES WELLINGTON JEWELS

 DIAMONIQUE ACQUIRES WELLINGTON JEWELS
 WEST CHESTER, Pa., March 19 /PRNewswire/ -- Diamonique Corporation,


a subsidiary of QVC Network Inc. (NASDAQ: QVCN) today announced that it has acquired all of the inventory, trademarks and other assets of Wellington Jewels, a division of M. Belmont VerStandig, Inc.
 For the past 25 years, Wellington Jewels has been one of the most highly respected brand names for 14KT and 18KT gold jewelry featuring flawless simulated diamonds. In recent years, Wellington has been phasing out its retail stores and concentrating on mail order sales, supported by national advertising featuring the distinctive Hirschfeld caricatures of "Madame Wellington."
 QVC Chairman Joseph M. Segel said Diamonique plans to expand the Wellington line and feature it on the QVC cable television shopping network, which now reaches more than 42 million cable television subscribers from coast to coast.
 Helen VerStandig, the original "Madame Wellington," and the designer of Wellington creations, said, "How often can a Madame retire in a blaze of glory? I consider myself the luckiest Madame in the world to have this opportunity to turn my life's work over to a company that will make the name Wellington even better know than it is today."
 /delval/
 -0- 3/19/92
 /CONTACT: Joseph M. Segel of QVC, 215-430-1020/
 (QVCN) CO: Dominique Corporation; QVC Network, Inc.; Wellington Jewels;
 M. Belmont VerStandig, Inc. ST: Pennsylvania IN: SU: TNM


KA-CC -- PH027 -- 9747 03/19/92 14:08 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 19, 1992
Words:235
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