DIAMOND MULTIMEDIA ANNOUNCES NEW BRANDING AND PACKAGING STRATEGY.Multimedia Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :DIMD DIMD Dorland's Illustrated Medical Dictionary ), a leading manufacturer of graphics and multimedia accelerators, audio/telephony subsystems and multimedia kits, has announced a new branding and packaging strategy for its product line aimed at helping customers and retailers easily compare and understand the feature sets that will best fit their individual needs. Under the new branding system, effective immediately, new names and model numbers for Diamond's Diamond's was a department store based in Phoenix, Arizona. It opened in 1897 as The Boston Store and was renamed Diamond's in 1947 in honor of the store's 50th anniversary. products will provide customers with easily accessible information regarding brand, product function, memory and upgrade capabilities. For example, Diamond's new Stealth stealth Any military technology intended to make vehicles or missiles nearly invisible to enemy radar or other electronic detection. Research in antidetection technology began soon after radar was invented. 64 Video 3240XL product name imparts the following information:
-- Stealth64 refers to brand
-- Video refers to key segment (in this example, the product is a
multimedia accelerator for graphics and digital video, including MPEG.
-- 3240 is the model number with
the performance level of the product;
amount of memory on the board (this product has 2MB);
memory upgrade (in the example, the product is upgradable to
4MB)
-- XL or SE refers to version with XL indicating that the
product comes bundled with software and SE denoting a special
edition package
-0-
Diamond has also revamped its product package art, moving away
from recreational sports imagery to visuals that better convey each
product's functionality. For example, the SpeedStar 64 graphics
accelerator packaging, once featuring images of a downhill skier to
symbolize product speed, now includes images of a stop watch, color
palette and productivity chart. The new Stealth64 Video 3200
packaging now features images of film strips, spotlights and lenses
to connote the product's full-motion video playback capabilities.
The revised packaging is being phased in quickly and will encompass
the entire product line by this fall.
Diamond Multimedia
Diamond Multimedia Systems, Inc. designs, manufactures, and
markets high-performance multimedia solutions including graphics and
multimedia video accelerators, sound cards, audio/telephony
subsystems and multimedia upgrade kits for the personal computer
market. Headquartered in San Jose, Calif., Diamond has marketing and
technical support facilities in Tokyo, Munich and Slough (U.K.). The
company's products are sold through regional, national and
international distributors as well as to major computer retailers,
mass merchants and OEMs worldwide. Diamond's Common Stock is traded
on the Nasdaq Stock Market under the symbol DIMD.
How to Contact Diamond
There are many ways to reach Diamond for sales support, technical
assistance, driver updates and general information:
The Main Phone number is 408/325-7000; Fax: 408/325-7070 Product Support Voice: 408/325-7100; Product Support Fax: 408/325-7171 24-Hour Fax On Demand Service: 800/380-0030 America OnLine (Keyword: DIAMOND) CompuServe (GO DMNDONLINE or GO GRAPHBVEN) (75300,3673) Internet Web site: http://www.diamondmm.com FTP site: ftp.diamondmm.com For information on Diamond products: 800/468-5846 BBS numbers at 408/325-7080 (to 14.4 K baud) or 408/325-7175 (to 28.8 K baud) CONTACT: Diamond Multimedia Systems, Inc. Kimberley Kimberley, geographical area, Australia Kimberley, geographical area, c.139,000 sq mi (360,010 sq km), Western Australia, NW Australia. The Kimberley Goldfield was the site (1882) of the first major Western Australian gold strike. Stowe Stowe (stō), resort town (1990 pop. 2,450), Lamoille co., N central Vt.; settled 1794, inc. 1896. It is surrounded by mountains, including Mt. Mansfield, Vermont's highest. , 408/325-7204 Email: kims@diamondmm.com or Faiola Davis Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Eric ERIC Educational Research Information Clearinghouse ERIC Educational Resources Information Center ERIC ERISA Industry Committee ERIC Epidemiologic Research and Information Center (Durham, NC) Lindbom, 213/933-4959 FDPR FDPR Feedback Directed Program Restructuring (IBM) 1@aol.com America Online's Internet domain address. When sending e-mail to an AOL subscriber via the Internet, the aol.com is the last part of the address; for example: jjones@aol.com. |
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