DHL Unveils New Image On 30th Anniversary.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Sept. 29, 1999-- DHL DHL abbr. 1. Doctor of Hebrew Letters 2. Doctor of Hebrew Literature Worldwide Express today announced a redesigned corporate image as part of its 30th anniversary commemoration, featuring new images for its U.S. fleet of vehicles and packaging. The new graphics, which depict various worldwide destination names with their universal icons, were chosen to reflect DHL's role as the leading international air express network, an industry which DHL invented 30 years ago today. "Our new corporate image embodies our roots as the originator and the leading international air express carrier," said Vic Guinasso, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DHL Airways, Inc. "Global trade is poised for dramatic growth and DHL has built a solid network to support commerce well into the millennium." Nearly 75 percent of the company's U.S. fleet of 3,000 vans and trucks will display the new image by the year's end. Within two years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time entire DHL fleet will be outfitted with the new design, which consists of three different geographic locations on each vehicle. There are a total of five vehicle design configurations. In addition, DHL's redesigned packaging illustrates a similar international theme with graphics of diverse global cities and countries. The DHL logo itself will remain unchanged. Since pioneering the international air express industry in 1969, DHL has built an unmatched international delivery network, reflecting the globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation of trade. By focusing on the niche of international delivery, DHL has gained an estimated 40 percent market share of international express shipments -- more than FedEx, UPS and Airborne combined. DHL was founded by Adrian Dalsey Adrian Dalsey (1914–1994) was a co-founder of DHL, a shipping company. He was born in Illinois on Oct 14th, 1914, to a Jewish Polish father and an American mother. He attended Wheaton college in Illinois, but later dropped out. , Larry Hillblom Larry Lee Hillblom (1943 - 1995) was a co-founder of DHL Worldwide Express, a shipping company. Larry Hillblom was a graduate of the University of California, Berkeley's Boalt Hall School of Law, and in 1969, co-founded DHL, which delivered shipping documents via air courier and Robert Lynn (D, H and L) as a service for transporting bills of lading between San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and Honolulu. A few years later, DHL initiated service to the Philippines, Japan, Singapore and Australia, creating a new industry of international door-to-door express service in the Pacific Basin. Steady expansion continued in the 1970s as DHL initiated service to Europe, Latin America, the Middle East and Africa. DHL was the first to bring international air express delivery to the Eastern Bloc countries in 1983 and the People's Republic of China in 1986. Also to commemorate DHL's anniversary, a time capsule is being filled with company memorabilia from 1969 to 1999, including items such as old airway bills, photos, uniforms, and company marketing materials. The capsule will be reopened on DHL's 50th anniversary in 2019. In addition, more than 10,000 DHL employees in the U.S. will gather today at DHL's 290 facilities across the country for a company-wide celebration. DHL Worldwide Express, named the "World's Most Global Company" by Global Finance magazine, is the world's largest and most experienced international air express network, linking more than 635,000 destinations in more than 230 countries. DHL Worldwide Express is composed of DHL Airways, Inc., which serves all locations in the U.S. and its territories; and DHL International, Ltd. and its agents and affiliated companies Affiliated Companies A situation that occurs when one company owns a minority interest (less than 50%) in another company. Also refers to companies that are related to each other in some way. Notes: An affiliated company is sometimes referred to as a subsidiary. , which serve all locations outside the U.S. and its territories. Visit the DHL website at http://www.dhl.com. Note to Editors: Photos of the newly designed vehicles and packaging can be obtained by contacting Wendy Brooks at wbrooks@us.dhl.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion