DHL Signs Agreement to Become Official Express Carrier and Logistics Provider of IMG Fashion's U.S. Fashion Weeks.New Sponsorship Agreement to Highlight DHL DHL abbr. 1. Doctor of Hebrew Letters 2. Doctor of Hebrew Literature Services to the Fashion Industry PLANTATION, Fla. -- DHL, the world's leading global express delivery and logistics company, and IMG IMG International medical graduate, see there Fashion have announced a sponsorship agreement that makes DHL the Official Express Carrier and Logistics Provider of IMG Fashion's U.S.-based fashion events. The relationship begins with Mercedes-Benz Fashion Week in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , February 2-9, 2007. DHL's partnership with IMG includes sponsorship of Mercedes-Benz Fashion Weeks in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. and Miami. Additionally, DHL will sponsor IMG's new consumer Fashion Week experience tour, FashionWeekLive presented by Sephora, which kicks off in March 2007 with events in Houston Regularly scheduled events
The sponsorship is part of DHL's multi-platform program to serve the unique needs of the fashion, apparel and retail industries. UNIQUE SERVICES FOR FASHION "DHL's sponsorship of Mercedes-Benz Fashion Week demonstrates our commitment to serving the fashion industry," said Karen Jones, Senior Vice President, Corporate & Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , DHL Express. "The industry's need for timely express delivery has never been greater. Over the last several years, DHL has created several new services and strengthened existing capabilities to better serve the fashion industry." Because of the company's leadership position in Asia, Europe and Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , DHL has resources in place to serve these markets vital to the fashion industry. DHL continues to expand its leading international services, most recently increasing its overnight door-to-door service from Asia with five additional flights to the U.S. Dedicated DHL fashion staff in New York City offer services tailored to the industry such as sample room management, consolidation services and international vendor management. While DHL consolidation sweeps services combine shipments and reduce the number of consignments for DHL customers, DHL's Import Express service allows fashion clients to navigate customs and government shipping regulations while ensuring critical deliveries arrive on time. With Import Express, shipments are handled by DHL from pickup outside the U.S. to delivery in the U.S., with all tracking, invoicing and single-currency payment through DHL. ABOUT MERCEDES-BENZ FASHION WEEK Attended by more than 100,000 members of the fashion industry, Mercedes-Benz Fashion Week is among the world's premier fashion events. Held twice a year under tents in New York City's famed Bryant Park Bryant Park is a 9.603 acre (39,000 m²) public park located in the New York City borough of Manhattan. It is bounded by Fifth Avenue, Sixth Avenue, 40th Street and 42nd Street in Midtown Manhattan.[1] The central building of the New York Public Library is in the park. , the by-invitation-only event hosts more than 70 designers who unveil new collections during shows staged for press, retailers and other industry executives. Launched in 1993, the New York event has inspired IMG to stage similar shows in Los Angeles and Miami. This year, IMG will launch FashionWeekLive, a consumer experience tour that kicks off in March 2007 with events in Houston, Dallas, Chicago and San Francisco. DHL AT MERCEDES-BENZ FASHION WEEK The DHL presence at the Bryant Park tents is designed to cultivate business relationships with the retailers, designers and manufacturers who represent the $250 billion fashion industry. Among DHL services at the upcoming Mercedes-Benz Fashion Week in New York will be DHL shipping centers to provide shipping services for the fashion industry guests who assemble for the week of shows. DHL will also handle all delivery and logistics for the production of the FashionWeekLive tour events, which will travel to four U.S. cities beginning this spring. "With the launch of our FashionWeekLive events, IMG Fashion will be on an exciting and ambitious timetable over the coming months," said Fern Mallis, Vice President IMG Fashion. "DHL is the ideal partner to help us manage our tour. Our relationship with DHL could not come at a better time." DHL will support its sponsorship with dedicated advertising campaigns that will include outdoor and print advertising as well as direct mail. DHL will also be seen online as part of IMG's web-based Mercedes-Benz Fashion Week programming. "Fashion is a $250 billion business worldwide and a key industry for growth," said Karen Jones. "Fashion Week provides a unique opportunity for DHL to demonstrate its deep resources, extensive international capabilities and services tailored to the fashion industry." ABOUT DHL At DHL, Customer Service is back in shipping. Our mission is to provide the most flexible, personable PERSONABLE. Having the capacities of a person; for example, the defendant was judged personable to maintain this action. Old Nat. Brev. 142. This word is obsolete. and enjoyable experience in the shipping industry for our customers. DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source. DHL offers expertise in express, air and ocean freight, overland o·ver·land adj. Accomplished, traversing, or passing over the land instead of the ocean: an overland journey; an overland route. adv. transport, and contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL's international network links more than 220 countries and territories worldwide with over 285,000 employees dedicated to providing fast and reliable services that exceed customers' expectations. Founded in San Francisco in 1969, DHL is a Deutsche Post Deutsche Post AG (ISIN: DE0005552004, LSE: DPO) is a German post, logistics and courier headquartered in Bonn, previously the German state-owned mail monopoly. It has 520,000 employees in more than 220 countries and territories worldwide and generated revenue of € 60. World Net brand. For more information on DHL, please visit www.dhl.com . ABOUT IMG FASHION IMG Fashion, a division of international sports, entertainment and media giant IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. includes Mercedes-Benz Fashion Weeks in New York, Los Angeles and Miami. Outside of the U.S., IMG Fashion produces, manages and/or represents fashion properties including Rosemount Australia Fashion Week in Melbourne and Sydney, the Singapore Fashion Festival The Singapore Fashion Festival is an annual event held since 2001. [1] 2006 Festival The 2006 Festival was a ten-day event held from 24 March to 2 April 2006. It was considered the best fashion festival for international and local designers in Singapore. , Lakme Fashion Week in Mumbai, Fashion Fringe in London, Milan Fashion Week, Fashion Week in Moscow, Mercedes-Benz Fashion Week Berlin and Pakistan Fashion Week. IMG Fashion also publishes The Daily group of publications which includes The Daily Front Row, the bi-monthly The Daily Mini, The Daily Front Row Extra and www.fashionweekdaily.com , all content that is also syndicated to newspapers and magazines across the globe. IMG Media, also a division of IMG, produces hundreds of hours of entertainment programming on all of IMG Fashion's events, which are delivered to consumers via a global network of new media service providers including websites, iPods, PDA's and cell phone carriers. IMG Fashion's international network also includes IMG Models IMG Models is an international modelling agency with offices in New York, Paris, London, Milan and Singapore. It is a division of IMG. Models represented by IMG (past and present)
For more information on IMG and its business visit www.imgworld.com. |
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