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DG Systems introduces new online system for order entry and tracking.


SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Calif.--(BUSINESS WIRE)--April 16, 1997--Digital Generation Systems, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:DGIT) announced today the availability of DG Online version 1.0 its new customer order entry, tracking and verification system.

DG Online is a software tool enabling DG advertising agencies and advertisers to enter and check on the status of their broadcast advertising delivery orders through the World Wide Web.

DG Online 1.0 incorporates a simple, browser-based interface compatible with the PC/Windows and Macintosh platforms. Currently completing Beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  at more than 15 major agency and advertiser sites in several US cities, including New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 and Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , the production release is scheduled for May, 1997.

DG Online provides customers with several major benefits, such as greater ease of entering and validating orders as well as increased access to DG Systems. This includes the ability for customers to quickly check and report on the status of an order at any time.

Advertisers like Meijer, Inc. of Grand Rapids, Michigan “Grand Rapids” redirects here. For other uses, see Grand Rapids (disambiguation).
Grand Rapids is a city in the U.S. state of Michigan. As of the 2000 census, the city population was 197,800.
 are excited about the new service. "We need an on-line, management information system that enables us to track the delivery and confirm receipt of our spots at the broadcast stations, as well as to check to see if a spot is on file at the traffic house," said Bill Sciamanna, team leader of broadcast and print traffic. "DG Online is a very effective communications tool."

Claude Morin Claude Morin may stand for:
  • Claude Morin (PQ): Parti Québécois Member of the Quebec legislature and Cabinet Member from 1976 to 1982.
  • Claude Morin (ADQ): ADQ Member of the Quebec legislature from 2007 until now.
, traffic manager at J.W. Messner, Inc. in Los Angeles, commented on the benefits to the ad agency. "An online order entry system is a valuable asset to us," said Ms. Morin. "With the ability to readily track delivery status, produce confirmation reports and obtain historical information, DG Online provides a useful, comprehensive solution for meeting our needs."

Nikki Clements, media traffic coordinator at NKH&W in Kansas City Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , added, "We are seeking an integrated management system that will allow us to submit our orders, monitor their status and confirm receipt of the spots and traffic at the stations. DG Online provides us with a quick and easy-to-use solution."

Founded in 1991, DG Systems is a leading provider of electronic distribution services to the broadcast industry, linking hundreds of advertisers, agencies, music companies, and syndicators with over 5,000 radio and 300 television stations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . DG Systems offers an array of services for quick and reliable delivery of superior-quality advertisements, new music singles, and short-form programming to radio and television stations, along with associated traffic instructions and supporting promotional material. DG Systems has been distributing spots digitally to radio stations since 1992, and in the past year has delivered over one million spots on behalf of 4,500 advertisers to more than 5,000 radio stations on its nationwide network. Headquartered in San Francisco, DG Systems has field offices in New York, Chicago, Los Angeles and Washington DC. DG Systems can be reached at 415-276-6600 or www.dgsystems.com on the World Wide Web.

This release contains forward-looking statements relating to the company, its products, and the scheduled release date for and features of its DG Online product. These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to DG Systems business are set forth in the company's Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 filed with the Securities and Exchange Commission on March 18, 1997.

DG Systems is a trademark of Digital Generation Systems, Inc. All other trademarks are the property of their respective holders.

CONTACT: The LeGrand Group

Susan MacCall

susan@legrandgroup.com

719-635-0774

or

DG Systems

Jeff Byrne

jbyrne@dgsystems.com

415-276-6600
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 16, 1997
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