DG Systems Expands Network Clearance Roster to 50% of U.S. Broadcast Television Networks.Business Editors DALLAS--(BUSINESS WIRE)--Dec. 19, 2001 - DG's NetClear Gains Wide Industry Acceptance for Managing TV Commercial Approval for Agencies, Legal Firms and TV Networks - DG Systems, Inc. (Nasdaq: DGIT), the digital technology innovator for delivering and managing short- and long-form audio and video content to the broadcast industry, announced today that three of the six major U.S. television networks are now able to receive and are receiving television spots through DG's NetClear digital media asset management service to approve TV commercials pursuant to their standards and practices. In addition to expanding its network clearance network to include three of the six major TV networks, 15 major advertising agencies including GSD&M, Crispin Porter & Bogusky and Barber Martin Advertising have adopted NetClear since its launch in September 2001. Other major ad agencies currently enabled and trained to use NetClear include BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , DDB DDB - device independent bitmap New York, Doner Detroit, and Davis & Gilbert, a legal firm which provides Network Program Clearance for multiple agencies across the country. While three of the major television networks can now receive clearances electronically, DG's NetClear workflow software also allows agencies to manage their clearances to the off-line TV networks as well. Melody Parsons Parsons, city (1990 pop. 11,924), Labette co., SE Kans.; inc. 1871. It is a shipping point for dairy products, grain, and livestock. Manufactures include ammunition, wire and paper products, plastics, and appliances. , Broadcast Business Manager at GSD&M, commented, "We are pleased that the WB, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. and CBS (Cell Broadcast Service) See cell broadcast. are able to receive network clearances through the DG NetClear network. We have used DG's NetClear since its inception because it has the unique ability to manage and expedite the spot approval process, giving us more time for the creative process of developing better ads for our customers and generating a quicker turnaround for network clearances. Particularly in the wake of the recent Anthrax anthrax (ăn`thrăks), acute infectious disease of animals that can be secondarily transmitted to humans. It is caused by a bacterium (Bacillus anthracis scares, NetClear overcomes postal delays and eliminates the possibility of our viewing tapes being detained de·tain tr.v. de·tained, de·tain·ing, de·tains 1. To keep from proceeding; delay or retard. 2. To keep in custody or temporary confinement: in post offices and mailrooms." NetClear offers both television networks and advertising agencies an all-digital, eCommerce tool to effectively manage the legal and network approval process. NetClear eliminates the need for physical tapes, faxes and delivery couriers by providing a clearance solution that allows agencies and networks to submit, manage, track and store ads digitally, directly from the user's desktop computer. NetClear dramatically increases the speed of the spot network clearance process and gives its users complete control at every step. Dan F. Dent, COO of DG Systems, commented, "NetClear, the first-ever product of its kind, further asserts DG Systems' position as the standard for digital asset management (DAM) in the broadcasting and advertising industries. Since its September launch, three of the six television broadcast networks have embraced NetClear based on its efficiency and productivity benefits. This speaks volumes about NetClear and our ability to deliver high value DAM products to our customers." Karen Tomlin, Broadcast Traffic Manager, Barber Martin Advertising, stated, "NetClear gives us the opportunity to present our clients with the quickest, easiest and most effective option for handling critical, time sensitive processes like network clearance." Amy Beltramo, Broadcast Traffic Manager at Crispin Porter & Bogusky noted, "For agencies such as ours located outside the New York Metropolitan area New York–Northern New Jersey–Long Island is the most populous metropolitan area in the United States and the third most populous in the world, after Tokyo and Mexico City. , NetClear levels the playing field - we can now deliver a spot to networks for approval as fast as anyone, despite our physical distance." About DG Systems DG Systems and the Company's StarGuide division provide the standard in Digital Media Exchange services for the advertising and broadcast industries, featuring innovative satellite and Internet transmission technology solutions and a suite of digital media asset management tools. DG's extensive industry network is the largest in the advertising and broadcasting industries, reaching more than 5,000 advertisers and agencies, 7,500 radio stations, and 850 television broadcast facilities with innovative delivery and management solutions for short- and long-form audio and video content. More information is available at www.dgsystems.com. This release contains forward-looking statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the company, including the expansion of its digital distribution network, and the demand among certain clients for digital audio and video delivery services. These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to DG Systems' business are set forth in the company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. filed with the Securities and Exchange Commission on March 30, 2001, and the company's proxy statement Proxy Statement A document containing the information that a company is required by the SEC to provide to shareholders so they can make informed decisions about matters that will be brought up at an annual stockholder meeting. dated May 18, 2001. |
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