DG FastChannel Launches SourceEcreative Combining Comprehensive Creative Research and Extensive Production Resources of Source TV and CreativeChannel.- SourceEcreative Features Largest Worldwide TV Commercial Information Database with Details on Over 400,000 Spots, 16,000 Companies and 80,000 People - DALLAS Dallas, city (1990 pop. 1,006,877), seat of Dallas co., N Tex., on the Trinity River near the junction of its three forks; inc. 1871. The second largest Texas city, after Houston, and the eighth largest U.S. & BOCA RATON Boca Raton (bō`kə rətōn`), city (1990 pop. 61,492), Palm Beach co., SE Fla., on the Atlantic; inc. 1925. Boca Raton is a popular resort and retirement community that experienced significant industrial development in the 1970s and 80s. , Fla. -- DG FastChannel, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DGIT), the leading provider of digital media distribution services to the advertising and broadcast industries, announced today a significant milestone related to its merger with FastChannel Network with the launch of SourceEcreative, the advertising industry's premier web-based research database for commercial content. SourceEcreative is the new product name reflecting the combination of DG FastChannel's Source TV and CreativeChannel offerings. SourceEcreative is the largest worldwide database of TV commercial information with a catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of over 400,000 spots, 16,000 companies and 80,000 industry professionals (spanning 64 countries). The SourceEcreative client list is a "Who's Who Who’s Who biographical dictionary of notable living people. [Am. Hist.: Hart, 922] See : Fame " of advertising and includes the top 100 advertising agencies and production companies. Presently, over 30,000 unique worldwide users rely on DG FastChannel for their creative research. "The launch of SourceEcreative represents a milestone for the industry professionals, advertisers and agencies responsible for the creation of television advertising," said Scott K. Ginsburg Gins·burg , Ruth Bader Born 1933. American jurist who was appointed an associate justice of the U.S. Supreme Court in 1993. , DG FastChannel Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "By putting together the industry leading Source TV and CreativeChannel data, SourceEcreative users now have a single source to access the industry's most comprehensive library of commercials, campaigns and production resources from around the world. SourceEcreative is another demonstration of the value we are bringing to clients and customers by seamlessly integrating the Company's technologies." The new SourceEcreative public website, launched today, is located at www.sourceecreative.com. No other service or product provides the comprehensive and unique search capabilities of SourceEcreative. Clients can find spots by a visual style, keyword, and genre, region of the world, or talent that worked on it. Directors worldwide can be searched by styles and specialties, and production related companies from around the world gain the visibility they need to showcase their company, most recent work and capabilities. Also new to the site are an expanded "News & Features" section with breaking news updated daily, and an International database of ad agency creative personnel from 20 countries. SourceEcreative has client service offices in Boca Raton, Chicago Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. , Dallas, London and Melbourne. Pamela Maythenyi, Senior Vice President of Creative Resources at DG FastChannel added, "Today's launch is consistent with our strategy to bring to market products that deliver efficiencies, are comprehensive, and are value-added. SourceEcreative's competitive distinction is that it combines the archives and history of 17 years of Source TV, and the innovations and global expertise of CreativeChannel. Whether a search is for directors, production, post-production or ad agencies, there's a world of innovative inspiration and global networking resources in SourceEcreative. Our mission is to continue to innovate in·no·vate v. in·no·vat·ed, in·no·vat·ing, in·no·vates v.tr. To begin or introduce (something new) for or as if for the first time. v.intr. To begin or introduce something new. with services that streamline the advertising workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. and unify 1. (database, product) Unify - A relational database produced by Unify Corporation. 2. (algorithm) unify - To perform unification. the global advertising community." James Straker, Head of Sales in SourceEcreative's London office, commented, "SourceEcreative combines the strengths of the two market leaders and immediately positions this product as the number one global creative resource. SourceEcreative maintains an extensive worldwide catalog of TV commercials and specializes in the credits and content of commercials. All of the personnel associated with the production of TV commercials including; advertising agency creatives, directors, editors, reps, and composers are included within the database." About DG FastChannel, Inc. DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. The Company utilizes satellite and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, broadcast verification, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com. Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. This release contains forward-looking statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the Company, including the expansion of its digital distribution network, and the demand among certain clients for digital audio and video delivery services. These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to DG FastChannel's business are set forth in the Company's Registration Statement on Form S-3/A filed with the Securities and Exchange Commission on December 4, 2006. DG FastChannel assumes no obligation to publicly update or revise any forward-looking statements. |
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