DG FastChannel Introduces HD NOW: Electronic Distribution for HD Advertising Content.- DG FastChannel Pioneers First End-to-end Solution (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved. Compare: turn-key solution. Allowing HD Broadcast of Digital File - - Sony Pictures and Discovery Network Partner with DG FastChannel to Bring Casino Royale HD Advertisement to Video Consumers - DALLAS -- DG FastChannel, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DGIT), the leading provider of digital media distribution services to the advertising and broadcast industries, announced today that it has launched a next-generation high definition ("HD") electronic video distribution solution for agencies, advertisers, editorial facilities and broadcasters. The new initiative from market leader DG FastChannel, is named "HD NOW." HD Now provides an electronic solution from point of ingest in·gest tr.v. in·gest·ed, in·gest·ing, in·gests 1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat. 2. to the DG FastChannel Spot Box HD edge-servers located at TV, cable and network broadcasters. Advertising content flows electronically via the Internet and satellite through the DG FastChannel network and is ready to play directly into HD video file servers for broadcast without first being transferred to tape. This new process is an industry first. Using the new HD NOW video distribution solution, Discovery Network, Sony Pictures Entertainment and DG FastChannel partnered to bring to market the industry's first HD electronic delivery featuring play-to-air of a file containing an HD advertisement. Sony Pictures Entertainment placed an order to send its advertisement for the upcoming James Bond movie, "Casino Royale," to Discovery HD Theater
HD Theater is a high-definition television network from Discovery Communications Inc., owners of the Discovery Channel. . The advertisement was ingested in·gest tr.v. in·gest·ed, in·gest·ing, in·gests 1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat. 2. at DG FastChannel's Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. offices, sent to its Dallas, Texas-based NOC (Network Operations Center) A central or regional location for monitoring a large network. Also called a "network management center" (NMC), "service management center" (SMC) or "network control center" (NCC), a NOC may be used to manage a large enterprise network, , and was then transmitted via satellite to the DG FastChannel Spot Box edge-server at Discovery Network. The advertisement then was electronically transferred to Discovery's play-to-air file server, which seamlessly broadcast the spot over the air. "Today's achievement is a significant milestone in the drive to seek adoption of industry standards for digital distribution of HD video advertising," stated Scott K. Ginsburg, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of DG FastChannel. "What started as a digital file, played over the air as a digital file in pristine form. As a result, the HD commercial for the latest Bond film utilized a proven process that sets the Platinum Standard for the advertising distribution business." "Sony has been an innovator working along side DG FastChannel since the inception of digital distribution and is proud to be the pioneer advertiser to lead the next-generation HD platform launch," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Sony Pictures Entertainment. "This revolutionary new HD distribution solution has allowed us to deliver our Casino Royale HD advertising spot quickly, cost-effectively and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , with the highest quality video that only HD offers. DG FastChannel's end-to-end solution is designed and built for the business of advertising. Advertisers and agencies can confidently turn to DG FastChannel to provide next-generation technologies and advance their advertising process." DG FastChannel's HD solution supports the needs of an evolving industry, is adaptable to its rapid changes and can be implemented in an iterative it·er·a·tive adj. 1. Characterized by or involving repetition, recurrence, reiteration, or repetitiousness. 2. Grammar Frequentative. Noun 1. fashion to support a rapid adoption in HD spots. HD NOW provides solutions for HD content producers including advertisers, agencies, editorial facilities and broadcasters. The DG FastChannel Spot Box is already deployed in virtually every TV station, cable MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. and cable and TV networks. Agencies, post houses and advertisers can deliver HD spots electronically with the Spot Box HD using DG FastChannel's 4-hour or next-day services. As each broadcaster turns on its HD digital production equipment, an HD software upgrade will be deployed to ensure that HD advertising content is digitally delivered. "The HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates standard is complex, offering several options for video and audio formatting. Now more than ever, getting the spot to its destination faster is essential to provide extra time for production needs and to keep costs under control," Mr. Ginsburg added. "Since NAB 2005, our Company has been engaged in the R&D process to address the multiple variants due to the present lack of HD standards. We have worked with creative producers and broadcast engineers to build an edge server-centric system and have succeeded in meeting their current standards. We will continue to adjust the specifications as technology and broadcaster requirements change." The adoption of HD advertising distribution standards comes at a time when HD programming is omnipresent om·ni·pres·ent adj. Present everywhere simultaneously. [Medieval Latin omnipres on the TV and Cable networks, and the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. has mandated all U.S. television stations to convert to digital standards within the next 30 months. The HD NOW advertising solution allows broadcasters to incorporate the DG FastChannel technology into its physical plant with a minimum of effort, and establish significant improvements in broadcasters' internal workflow. HD advertisements are being produced for airplay air·play n. The broadcasting of an audio or audiovisual recording on the air over radio or television. airplay Noun the broadcast performances of a record on radio in ever increasing amounts particularly this season with the advent of HD programming of NFL football NFL Football is a 1989 American football arcade game, developed by LJN and published by Nintendo. This is one of the first to get an official NFL license for the video game. . Growth in HD advertising is expected to continue based on strong consumer adoption of HD enabled televisions, appealing demographics of HD viewers and increased viewer engagement. Advertisers' return-on-investment for producing and airing HD spots can be significant as they allow for enhanced resolution See interpolated resolution. , better sound quality and a wider picture, all of which drives greater viewer engagement. Today, DG FastChannel's HD solution allows an agency or post house to send a finished HD spot to its New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Los Angeles or Dallas facilities for digital encoding. In the alternative, HD spots can be FTP'd to DG FastChannel utilizing the Company's proprietary Drop Box. Once ingested into the system, the HD commercial flows seamlessly to the DG Spot Box through the Company's NOC. The spot is transcoded to either 720p or 1080i and the appropriate version is automatically delivered to the station based on its HD requirements. Once at the Spot Box, the commercial can be transferred into the station's video file server or transferred to tape for later airplay. When broadcast quality tapes are necessary to get the job done, DG FastChannel's state-of-art duplication facilities have been built to support HD standards and the various tape production needs of broadcasters. Mr. Ginsburg added, "We have built-out our regional facilities to ensure that offline broadcasters and non-broadcast locations receive broadcast quality tapes in accordance with our customer's precise requirements." All HD spots undergo quality control processing and approval for delivery, similar to standard definition spots. DG FastChannel has carefully measured the industry's needs, and its facilities in New York and Los Angeles are available for the fulfillment of HD advertising production orders. DG FastChannel's proprietary order entry and management system, its proprietary AdGallery digital asset management vault, and its media delivery platform have been adapted to ensure that every requirement for HD advertising has been met. In conclusion, Mr. Ginsburg stated, "TV stations, Cable and TV networks and Cable MSO's and the entire advertising industry can be assured that DG FastChannel is providing the tools and platform necessary to succeed in the new HD era. We will support both the brand owners and the broadcasters' requirements to get HD advertisements on the air easily, efficiently and with the highest quality." About DG FastChannel, Inc. DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, broadcast verification, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgsystems.com, www.fastchannel.com or www.dgfastchannel.com. Forward-Looking Statements This release contains forward-looking statements relating to relating to relate prep → concernant relating to relate prep → bezüglich +gen, mit Bezug auf +acc the Company, including the expansion of its digital distribution network, and the demand among certain clients for digital audio and video delivery services. These forward-looking statements involve risks and uncertainties, which could cause actual results to differ materially from those projected. These and other risks relating to DG FastChannel's business are set forth in the Company's Proxy Statement Proxy Statement A document containing the information that a company is required by the SEC to provide to shareholders so they can make informed decisions about matters that will be brought up at an annual stockholder meeting. filed with the Securities and Exchange Commission on April 27, 2006. DG FastChannel assumes no obligation to publicly update or revise any forward-looking statements. |
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