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DG FastChannel(R) Names Proven Industry Executives to Lead Unicast, Springbox and Pathfire.


- Derek Smith Derek Smith can refer to any of the following people
  • Derek Smith (tight end), a football player in the NFL
  • Derek Smith (ice hockey), a former ice hockey player in the NHL
  • Derek Smith (basketball), a former basketball player in the NBA
, Former Vyvx/Level 3 Executive, Named Executive Vice President with Responsibilities for Unicast and Pathfire -

- Interactive Marketing Leaders Adam Moore and Dan Isaacs Named Co-President of DG FastChannel's Springbox Creative Digital Marketing Solutions Group -

DALLAS -- DG FastChannel, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: DGIT), a leading provider of digital media services to the advertising and broadcast industries, announced today that Derek Smith has been appointed Executive Vice President and that Adam Moore and Dan Isaacs have been named Co-Presidents of DG FastChannel's Springbox Creative Digital Marketing Solutions Group.

In his new role at DG FastChannel, Derek Smith will be responsible for DG FastChannel's Unicast Internet Marketing See Internet advertising.  and Advertising Technology Group and its Pathfire unit. Pathfire distributes third-party content such as news and syndicated programming through a proprietary digital network. In their positions as Co-Presidents of Springbox, Moore and Isaacs will oversee business development, strategy, permission-based marketing, metric tracking and analytics. Derek Smith, Adam Moore and Dan Isaacs will report directly to DG FastChannel Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Scott K. Ginsburg.

Commenting on the appointments, Mr. Ginsburg said, "The Unicast and Springbox service offerings increase the breadth of our next generation, digital media platform. DG FastChannel is now well positioned to offer customers a global integrated advertising solution featuring traditional advertising and media distribution services and next generation digital marketing technologies for online, mobile and in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.  solutions. Derek, Adam and Dan bring proven track records based on building and managing strategic executive level customer relationships with media agencies, online publishers and creative agencies. Their backgrounds and relationships will contribute to DG FastChannel's ability to drive further market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
, revenue growth and success."

With eight years of industry experience at Vyvx in ascending executive roles, Derek Smith is a recognized business executive in the content and media space with global experience. He most recently served as Senior Vice President Content Markets at Level 3 with responsibility for sales and all commercial activities. Smith's group focused on media and content customers like NewsCorp, Disney, Viacom, Microsoft, Time Warner and Yahoo!

Mr. Ginsburg added, "Derek's digital media expertise will prove valuable to our Unicast and Pathfire divisions as they expand in their respective industries. Derek's capabilities and success in the digital media space enhances our executive management team and provides our Unicast ad serving platform with strong, results oriented leadership."

Adam Moore and Dan Isaacs co-founded Springbox, which provides web-based marketing solutions for global clients including AMD (Advanced Micro Devices, Inc., Sunnyvale, CA, www.amd.com) A major manufacturer of semiconductor devices including x86-compatible CPUs, embedded processors, flash memories, programmable logic devices and networking chips. , Callaway, Dell, Disney, Hoover's, Lance Armstrong Lance Armstrong (born Lance Edward Gunderson on September 18, 1971) is a retired American professional road racing cyclist. He won the Tour de France—cycling's most prestigious race—seven consecutive times, from 1999 to 2005.  and Siemens. Their focus will be on the establishment and growth of interactive marketing, digital web marketing and creative solutions for media agencies, creative agencies, online publishers and advertisers that are seeking best-in-class digital marketing solutions.

Prior to Springbox, Adam Moore was a partner at Austin-based T3, The Think Tank, where he took the lead in building the firm's integrated marketing teams and was responsible for new business activities. Adam's account wins include Dell Computer, JCPenney, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory).  and Sprint. Before working at T3, Moore worked at Dell Computer for five years, where he was part of the team responsible for the global redesign of Dell.com. Adam Moore led the team that created and patented Dell's E-Value Code and Quote-to-Order programs, which are credited with generating more than a billion dollars of online revenue to date.

Dan Isaacs was also previously a partner at T3, where he established T3's interactive offering, which led to the establishment and growth of the Company's New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 office. Isaacs was responsible for the relationship and management of accounts including Dell Computer, Samsung, Nortel, Marriott, Sprint, MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
, and Citigroup. A Dell Computer and dot-com veteran, Dan Isaacs was responsible for growing Dell's Small Business Premier Page program offering customized websites to over 20,000 small businesses.

Mr. Ginsburg noted, "Adam and Dan are web natives, share a strong customer-centric focus and bring long records of success in establishing and building digital media solutions for businesses. Their expertise in digital marketing provide Springbox with a well developed pathway for further expansion and market penetration."

About DG FastChannel

DG FastChannel provides innovative, technology-based solutions to help advertisers and agencies work faster, smarter and more competitively. DG FastChannel delivers the standard in digital media services to the advertising, broadcast and publishing industries. Through its Unicast and Springbox operating units operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
, DG FastChannel is also a leading Internet marketing technology company offering online marketing and advertising solutions through a powerful combination of proprietary visualization technology, and a premium rich media advertising platform for the creation, delivery and reporting of premium rich media.

The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. The Company has an online media distribution network used by more than 5,000 advertisers and agencies, and over 21,000 online radio, television, cable, network and print publishing destinations. For more information visit www.dgfastchannel.com.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for Forward-Looking Statements

Statements in this Press Release may contain certain forward-looking statements relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 DG FastChannel and its expectations for achieving operating and financial synergies as it integrates Enliven en·liv·en  
tr.v. en·liv·ened, en·liv·en·ing, en·liv·ens
To make lively or spirited; animate.



en·liven·er n.
 Marketing Technologies into its operating structure. All statements included in this press release concerning activities, events or developments that DG FastChannel expects, believes or anticipates will or may occur in the future are forward-looking statements. Actual results could differ materially from the results discussed in the forward-looking statements. Forward-looking statements are based on current expectations and projections about future events and involve known and unknown risks, uncertainties and other factors that may cause actual results and performance to be materially different from any future results or performance expressed or implied by forward-looking statements, including the risk that the operations will not be integrated successfully and the risk that the expected cost savings and other synergies from the transaction may not be fully realized, realized at all or take longer to realize than anticipated. Additional information on these and other risks, uncertainties and factors is included in DG FastChannel's annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, current reports on Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
 and other documents filed with the SEC.
COPYRIGHT 2008 Business Wire
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Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Oct 2, 2008
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