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DFW Homeland Security Alliance Selects Peter Arnold Associates for Public Relations Services; New Alliance Enhances Security and Emergency Preparedness in North Texas.


Business Editors

RICHARDSON, Texas--(BUSINESS WIRE)--March 14, 2003

DFW DFW Dallas/Ft Worth, TX, USA - Dallas Ft Worth International (Airport Code)
DFW Department of Fish and Wildlife
DFW David Foster Wallace
DFW Drug-Free Workplace
DFW Down For Whatever (song by Pretty Young Things) 
 Homeland Security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security
Department of Homeland Security

executive department - a federal department in the executive branch of the government of the United States
 Alliance, created to address the vulnerabilities in homeland security in Dallas, Fort Worth (DFW) and throughout North Texas, has selected Peter Arnold
For the marine biologist, see Peter Arnold (biologist).


Peter Arnold is a landscape architect and community designer. His recent projects include: City of Brentwood, College of Marin, Sir Francis Drake High School and Red Hill Park.
 Associates (PAA) to provide local, regional, and national public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  and strategic communications services.

The purpose of the Alliance is to identify solutions and technologies that effectively address security and emergency preparedness required to respond to threats and attacks, and to address identified vulnerabilities in critical infrastructure segments. DFW Homeland Security Alliance will work to match solutions with needs, recognizing that solutions might apply at a national level.

"We selected Peter Arnold Associates because they know Texas media and, as a national public relations firm, PAA can help us reach out to the entire country," said Tony Smith, Chairman, DFW Homeland Security Alliance. "As excellent communicators, we are also relying on them to help us bridge the gaps between security problems and those who think they can solve them."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

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 Pete Arnold, "PAA will interact with the media to disseminate information to the public. We look forward to helping bring companies together to address and solve security problems. We are happy to volunteer our services for this extraordinarily important effort."

ABOUT DFW Homeland Security Alliance

Formed in October 2002, DFW Homeland Security Alliance addresses the vulnerabilities within market segments in the Homeland Security arena. The group identifies solutions and technologies that will effectively address security and emergency preparedness required to respond to threats and attacks. The Alliance is a non-profit enterprise comprised of representatives from the private and public sectors who are experts in areas such as transportation, energy, public health, EMS -First Responders, defense, postal and shipping, government, banking and finance, and information and telecommunications.

ABOUT PAA

Peter Arnold Associates is an independent firm that provides public relations and strategic marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  services to high technology firms, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies and institutions of higher learning higher learning
n.
Education or academic accomplishment at the college or university level.
. With offices in Wellesley, Massachusetts and Frisco, Texas, PAA represents a variety of companies and institutions, including enterprises that serve such markets as banking, business processing, customer relations, insurance, knowledge management, procurement, IT consulting, management education, and security.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 14, 2003
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