DFW AMA and TCU Neeley School of Business to Host Debra Kennedy, Senior Vice President, Marketing, FUNimation Entertainment at a Fort Worth Executive Program."Insights on Successful and Cost-Effective Youth Marketing" FORT WORTH, Texas Fort Worth is the fifth-largest city in the state of Texas, 18th-largest city in the United States[1], and voted one of "America’s Most Livable Communities. -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) announces that on Wednesday, February 28, from 5:00 p.m. to 6:30 p.m., they will co-host a program at the Dan Rodgers Auditorium at the Neeley School of Business at Texas Christian University Texas Christian University, at Fort Worth; Christian Church (Disciples of Christ); coeducational; opened 1873 at Thorp Spring, chartered 1874 as Add Ran Male and Female College. It assumed its present name in 1902 and moved to Fort Worth in 1910. , Fort Worth featuring Debra Kennedy, Senior Vice President, Marketing at FUNimation Entertainment. Her presentation will address how FUNimation, a firm that manages over 105 television show brands in Anime, a children's and teen entertainment space, markets to today's "tech-savvy" and highly-wired youth and young adults. She will outline the key challenges they face in marketing their television brands and explain the consumer strategies they successfully and cost-effectively use to reach the multi-billion dollar youth market. Prior to FUNimation, Debra was the Vice President, Marketing, Games, at Blockbuster. And, before that, she was General Manager, Multimedia Marketing, Nokia Mobile Phones North America. During Debra's time at Nokia, brand preference grew 300%, sales grew from $2 to $9 billion, and the brand was named 5th most valuable in the world by Interbrand. The campaigns Debra developed have won numerous awards including an Effie[TM] from the American Marketing Association. She also spent time at both Pizza Hut and T.G.I. Friday's developing brand and strategic marketing programs. Debra holds an MBA MBA abbr. Master of Business Administration Noun 1. MBA - a master's degree in business Master in Business, Master in Business Administration from the Harvard Business School Harvard Business School, officially named the Harvard Business School: George F. Baker Foundation, and also known as HBS, is one of the graduate schools of Harvard University. and is a graduate of the University of Texas at Austin “University of Texas” redirects here. For other system schools, see University of Texas System. The University of Texas at Austin (often referred to as The University of Texas, UT Austin, UT, or Texas . Although there is no charge for this event, space is limited, so pre-registration is recommended at: www.dfwama.com or via TCU and the Neeley School of Business at www.neeley.tcu.edu; or by calling the DFW AMA office at (972) 943-4615. The Dallas-Fort Worth Chapter of the American Marketing Association has nearly 700 members across the Metroplex and is among the largest professional chapters in the US. The local chapter hosts monthly forums for marketing and business professionals through its Executive Luncheon Series in both Dallas and Fort Worth that feature speakers from companies such as American Airlines, Frito-Lay, Sabre Holdings, Dean Foods, Texas Instruments, Xerox, Williamson-Dickie, Mary Kay, Omnicom and other Fortune 500[TM] concerns. To learn more, go to: www.dfwama.com |
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