DFLR Retains Key Mining Personnel.

SAN DIEGO -- Diversified Financial Resources Corp. is a holding company, with operations in real estate and mining, trading under the stock symbol OTCBB:DFLR. The company announced today the retention of a permanent Mining and Mill Engineer, a Metallurgist and an Administer of Purchasing and Superintendent of the Laboratory for the Sulema No. 2, El Rosario, El Curra and La Currita mining concessions mines located in the Sierra Madre mountains within Chihuahua, Mexico.

DFLR is pleased to announce a Mining and Mill Engineer will begin work at the mine site of concessions known as Sulema No. 2, El Rosario, El Curra and La Currita. His duties will include planning for commercial development of the mine itself to maximize the production of the mine and the milling operation.

DFLR is also pleased to announce that on Jan. 14, 2005, a Metallurgist began work and will fill a permanent position at the same mine site. The Metallurgist's duties are to ensure quality ore is being produced, including assisting in the planning and development of the mine to maximize gold and silver ore production through the tracking of ore veins within the mine working area.

Further, DFLR is pleased to announce that on Jan. 14, 2005, an Administrator of Purchasing and Superintendent of the Laboratory began work and filled a permanent position at the same mine site. His duties are to ensure quality gold and silver concentrations are being produced from the milling process which includes continued laboratory testing during all milling operations. His assistance will keep the mine development and production on course for maximum gold and silver retrieval.

Milling and mining operations are in startup production mode at the present time, fine tuning of such of operations are being conducted as the crews are being assembled to begin full production in the coming days.

DFLR is currently a holding company with operations in real estate and mining. Investors are strongly encouraged not to make an investment which they cannot afford to lose. Furthermore, DFLR does not recommend that any shareholder take any action solely based upon the information provided above. DFLR strongly encourages the public to read the above information in conjunction with its Form 10KSB for Dec. 31, 2003, and Forms 10QSB for 1st, 2nd and 3rd quarters. These disclosures can be viewed at www.sec.gov. DFLR's Web site can be viewed at www.dfrc.net.

This press release may contain forward-looking statements that are based on a number of assumptions, including the successful completion of the necessary due diligence in a short period of time. Although DFLR believes these assumptions are reasonable, no assurance can be given that they will prove correct. These forward-looking statements involve a number of risks and uncertainties, including competitive market conditions, successful integration of acquisitions, and the ability to secure sufficient financing due to such risks and uncertainties. DFLR has not completed the acquisition of the above mining concessions. However, the concessions are being operated under a four-month option and will be acquired upon completion of additional due diligence.