DEWAR'S 12 and Sean Connery: Better with Time; Internationally Acclaimed Actor Starring in Ad Campaign for DEWAR'S Special Reserve in Limited Markets.Entertainment Editors/Business Editors GLASGOW, Scotland--(BUSINESS WIRE)--Jan. 21, 2004 John Dewar John Dewar may refer to:
The DEWAR'S 12 advertising campaign starring Connery includes television, print and cinema. It will draw consumers in Lebanon, Greece, Mexico, Venezuela, Russia, Thailand, Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. and the Dominican Republic Dominican Republic (dəmĭn`ĭkən), republic (2005 est. pop. 8,950,000), 18,700 sq mi (48,442 sq km), West Indies, on the eastern two thirds of the island of Hispaniola. The capital and largest city is Santo Domingo. to this exclusive, high-quality brand. The television and cinema commercial runs 45-seconds long and is in English with subtitles. "Dewar's is thrilled to be associated with Sir Sean Connery," said Neil Boyd, Global Brand Director of John Dewar and Sons. "He maintains his independent character, has matured into one of the most highly-valued and admired men in the world and of course proudly touts his Scottish heritage." DEWAR'S 12, also a product of Scotland, is a limited edition, unique blend of 12-year-old single malt and grain whiskies. Only after 12 years and when deemed properly mature, the Master Blender A master blender is an individual who decides on the composition of blended spirits. For example, in the Scotch whisky industry, master blenders choose which single malts and grain whiskies are combined to make particular blended whisky. blends the whiskies together and then adds an extra step known as "marrying", whereby he places the blended whiskies back into casks and back into the warehouse for a further period before bottling. The resulting blend is robust and mature with a perfectly balanced and unique taste. The outcome is an unbelievably smooth Scotch Whisky Scotch whisky n. A whiskey distilled in Scotland from malted barley. Noun 1. Scotch whisky - whiskey distilled in Scotland; especially whiskey made from malted barley in a pot still that is unsurpassed. DEWAR'S 12 is only released when the Master Blender declares it ready. This fine Scotch is bottled and numbered at the source, in limited editions. The advertising campaign was developed and produced by Dayax, a Barcelona-based advertising agency. For more than 155 years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time contributions of John and Tommy Dewar Life Sir Thomas Robert Dewar (1864 - 1930) was a Scottish whisky distiller who, along with his brother John Dewar, built their family label, Dewar's, into an international success. to the production of Scotch Whisky and the art of promotion and marketing, have been an example of the entrepreneurial spirit that has positioned DEWAR'S(R) 12 and DEWAR'S WHITE LABEL(R) as two of the finest and most desirable aged whiskies available. Since it was awarded with the first prize at the Edinburgh exhibition of 1886, DEWAR'S WHITE LABEL has obtained more than 60 medals for the quality of its blend, more than any other competitor. In September of 2001, DEWAR'S 12 was recognized as the "Best Blended Scotch" in the San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden World Spirits Competition. www.dewars.com |
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