DEWALT Celebrates Phoenix's ``Champions of the Trade'' by Paying Tribute to Outstanding Hispanic Construction Workers With an Award Ceremony and COPA Champions of Trade Soccer Tournament.

DEWALT:

WHO:    DEWALT Spokesperson Adolfo Rios -- former professional Mexican
        soccer star goalie -- will kick off the DEWALT Champions of
        the Trade family event featuring a soccer tournament -- COPA
        Champions of the Trade -- with approximately 40 teams playing
        on six fields for eight hours, power tool demonstrations,
        games and prizes for the entire family. Rios will sign
        autographs the day of the event from 3:45 p.m. to 5:45 p.m.

WHAT:   DEWALT Champions of the Trade event will include day-long
        soccer tournament COPA Champions of the Trade and an award
        ceremony honoring four DEWALT Champions of the Trade and one
        scholarship recipient. The scholarship will be awarded, in
        conjunction with the Hispanic College Fund, to a high
        school/college student or non-student interested in attending
        trade school and mastering the craft of carpentry. EMG (Ethnic
        Marketing Group, Inc.), DEWALT's Hispanic advertising and
        promotions agency of record, heads up program efforts.

        DEWALT Champions of the Trade:

        In 1989, Phoenix native and Vice President of United
        Southwest, Luis Diaz Jr. began working in framing and 10 years
        ago was hired by United Southwest as VP of Construction.
        Depending on the project, he now oversees a team of 300-400.

        Arnolfo (Arnie) Galindo, Mexican native and co-owner of
        Galindo Construction. He became a co-owner four years ago with
        the help from his brother, sister-in-law and friends Jim and
        Jody Whitelaw. The business that started with six employees
        today boasts a workforce of 110.

        Martinez Framing owner Pablo Martinez, originally from Mexico
        City, arrived in Phoenix 18 years ago. Three years ago he
        became the proprietor of Martinez Framing with approximately
        75 employees.

        Pulte Buildings System Production Manager Carlos Salcedo,
        originally from East Los Angeles, started as superintendent of
        Pulte Buildings System 25 years ago and two years ago became a
        production manager spearheading a labor force of approximately
        300 construction workers.

WHERE:  Glendale Community College
        600 West Olive Ave.
        Glendale, AZ 58302

WHEN:   Sunday, April 9, from 8:00 a.m. to 5:00 p.m.
        Schedule of Events:
        -- Champions of the Trade and Scholarship Award Ceremony from
           2:30 p.m. to 3:00 p.m., and from 3:30 p.m. to 4:00 p.m.
        -- COPA Champions of The Trade from 8:00 a.m. to 5:00 p.m.
        -- Product Demonstrations from 8:00 a.m. to 5:00 p.m.
        -- Games, Contests and Prizes from 8:00 a.m. to 5:00 p.m.
        -- Rios to sign autographs from 3:45 p.m. to 5:45 p.m.

WHY:    DEWALT is committed to rewarding and building industry
        excellence. To date, DEWALT Champions of the Trade program has
        honored 32 Hispanic construction professionals across the
        country who have demonstrated outstanding accomplishments in
        the trade; and this year adds the scholarship program to
        continue to foster Hispanics in the field. At the event, each
        honoree will be awarded with a commemorative plaque and DEWALT
        tools ($500 in value); and a scholarship recipient will
        receive $500 cash and $500 DEWALT tools for school. DEWALT
        Hispanic Marketing Manager Josh Smith says, "DEWALT is proud
        to bring families together through COPA Champions of the Trade
        to celebrate Champions of the Trade -- Hispanic field experts
        -- and foster a new generation of Hispanics in the craft."

Based in Baltimore, MD, DEWALT manufactures and markets high-performance industrial power tools and accessories for residential and industrial construction, professional remodeling and woodworking applications. For more information on the full line of DEWALT high performance tools and accessories, visit www.dewalt.com/cott.

For more information on the scholarship program, please visit http://www.hsf.net/ or contact Dalia Hernandez, Hispanic College Fund at 202-296-5400.

Los Angeles, CA-based EMG (Ethnic Marketing Group, Inc.) is a full-service Hispanic owned and operated advertising and promotions agency specializing in building strong and profitable brands. For more information on EMG visit www.emgad.com.