DEVINE RETIRES AS TOTAL RESEARCH PRESIDENT; Continues as Director, Developer of Global Business.

PRINCETON, NJ--(BUSINESS WIRE)--July 16, 1996--Total Research Corporation (NASDAQ: TOTL) announced today that Hugh J. Devine has elected to retire as president and chief operating officer but will continue to serve on the Board of Directors of the Princeton-based marketing research firm.

Devine, who has been with Total Research since its formal opening in 1975, served notice of his intent to take early retirement at a regular meeting of the Board late last week. Devine will also continue to assist the Company in its global business development.

"Hugh Devine is a consummate professional who will remain an important asset to Total Research and our industry," said Lorin Zissman, Chairman-CEO. "He has served us long and well, helping to grow Total Research into a publicly-traded international firm that is serving world-class clients on four continents. We look forward to his continued contributions as a Director and a consultant in targeting significant opportunities to increase our client base worldwide."

Devine's position will not be filled as such under a new management structure going forward. Zissman remains Chairman and Chief Executive Officer in the corporate reorganization to be announced shortly.

Devine, who received his degree in Economics from Bethany College and his MBA in Marketing from the University of Bridgeport, has more than 30 years of research and consulting experience and has published extensively on corporate management, marketing research, quality management and strategic planning.

He became President of Total Research in 1993, assuming responsibility for the profitable growth and customer satisfaction of Total Research's core business. He was also chair of the Managing Directors Council and served as a member of the Company's New Business Council and the Quality Steering Council as well as being a Director of the Company.

Before joining Total Research, Devine was Manager of Market Intelligence, Winchester-Western Division of Olin Corporation, where he also served as Vice Chairman of the Public Affairs Council that advised management on governmental and public affairs. He also served as an industry representative for the design of the Census of Manufacturers for the U.S. Census Bureau, and worked with the FTC as Co-Chairman of the Sporting Arms and Ammunition Manufacturers Institute Research Committee.

Widely sought as a speaker for industry and academic functions, Devine is a member of the American Society for Quality Control and the American Marketing Association. He is also a member of the Survey Quality Committee and past chairman for the Career Planning Committee for CASRO, the industry's Council of American Survey Research Organizations.

Total Research earns more than 80 percent of its revenues from the Fortune 500's largest commercial and financial services companies. A pioneer in the development and application of advanced research technologies, the Company has built an industry reputation for practical predictive marketing research methodologies which have helped clients to make better business decisions worldwide.

CONTACT: Anthony P. Galli

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