DESIGN MARKETING.

This fall, the Frankfurter Kunstverein will show new work by video artist and club impresario Daniel Pflumm. Or should that be "neu" work? Last September, Pflumm exhibited mock promo videos at Berlin's Galerie NEU: recycled TV ads from which the brand names of "new" German goods had been erased, leaving only the "neu." Further Pop product for the digital age is promised for Pflumm's Frankfurt show (Oct.13--Nov. 19). Back in Berlin, mass-marketeer Jeff Koons will set up his stall at the Deutsche Guggenheim with a specially commissioned suite of giant "Easyfun" paintings (Oct. 27, 2000--Jan. 14, 2001). Expected ingredients: fantastic colors, plastic subjects, elastic cultural values. But maybe Koons should note the title of Rudi Gernreich's retrospective at the Kunstlerhaus Graz. "Fashion Will Go Out of Fashion" surveys the life and work of the revolutionary Vienna-born US designer, originator of the monokini and promoter of egalitarian, unisex clothing styles. A "virtual" catwalk designed by Daniel Egg and Coop Himmelb(l)au will give visitors extra-vivid insight into Gernreich's vision (see O'Brien, p. 25; Oct. 7- Nov. 26).