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DENTO-MED'S HYDRON PLUS(TM) PRODUCT TO BE FEATURED IN NEW TELEVISION COMMERCIALS

 DENTO-MED'S HYDRON PLUS(TM) PRODUCT TO BE FEATURED
 IN NEW TELEVISION COMMERCIALS
 BOCA RATON, Fla., Aug. 11 /PRNewswire/ -- Dento-Med Industries, Inc. (NASDAQ: DTMD) announces that Direct to Retail Associates Limited Partnership, which has exclusive worldwide consumer marketing rights for the company's Hydron Plus hand and body moisturizer, will produce a commercial featuring television and movie actress Cheryl Ladd, to be shown on network and cable television subject to certain contractual pre-and post-production conditions.
 Direct to Retail, the country's leading marketer and distributor of branded direct response products to retail markets, did not disclose the terms of its agreement with Ladd, who is currently starring in New Line Cinema's "Poison Ivy." Ladd has played several critically acclaimed roles in feature films and made-for-TV movies since becoming a household name when she joined the hit series "Charlie's Angels" in 1977.
 Dento-Med holds the patents for Hydron(R) polymers in the oral health and consumer products fields, and has developed a means to suspend them in emulsified compositions that retain natural moisture but are water insoluble, air permeable, non-greasy and non-oily. This makes possible their use in such varied products as facial moisturizers, sunscreen lotions, baby lotion, lip balm and other health and cosmetic products, planned for introduction through 1993.
 -0- 8/11/92 R
 /CONTACT: Karen Barry, 305-929-2922 or Harvey Tauman, 407-994-6191 of Dento-Med Industries, Inc./
 (DTMD) CO: Dento-Med Industries, Inc.; Direct to Retail Associates Limited
 Partnership ST: Florida IN: HEA SU: PDT


JB-JJ-AW -- FL005X -- 9274 08/12/92 09:28 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 12, 1992
Words:250
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