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DENISE DAVIS TO HEAD NEW TAL, INC. PR UNIT

 PITTSBURGH, Jan. 11 /PRNewswire/ -- Denise F. Davis has joined Tal, Inc. as a vice president and will head the newly formed public relations unit for the regional marketing services company, it was announced today.
 In this position, she will be responsible for providing strategic communications counseling, public relations programming and tactical services to current Tal clients as well as developing new client service opportunities.
 According to Evan R. James, president and CEO of the Pittsburgh office, this new unit underscores the firm's commitment to providing clients with the full range of marketing and communications solutions.
 "With this appointment, we are formalizing a service that we have provided to many Tal clients over the years. However, unlike many agencies which recently have hired public relations professionals, we have made a commitment to provide senior-level expertise with Denise Davis," he said.
 Davis brings more than 15 years of public relations experience with corporate, agency and non-profit organizations. For the past six years, she has been president of Denise Davis & Associates, a corporate and financial communications consultancy serving a diverse client base including First United Corporation; Handee Marts, Inc.; Integra Financial Corporation; PNC Bank Corp.; Polito & Smock, P.C.; Robert Morris College; and the Western Pennsylvania Hospital.
 Prior to establishing her own firm, Davis was vice president of Corporate and Public Affairs for PNC Bank Corp. and vice president and deputy manager of Hill and Knowlton. There she established a Pittsburgh health care practice and was a member of the firm's national labor communications and banking groups.
 Before that, she was manager of media relations for Mellon Bank and manager of media relations for The Hospital Council of Western Pennsylvania.
 Davis is a graduate of the University of Florida and of the School of Bank Marketing at the University of Colorado. She is a member of the PRSA and has served on numerous charitable and cultural committees.
 Established in 1974, Tal, Inc. has locations in Erie, Pittsburgh and Lancaster, Pa. With billings of more than $23 million in 1993, Tal, Inc. is a full-service agency providing clients with strategic planning, marketing, advertising, public relations, market research, media placement and multi-media productions.
 -0- 1/11/94
 /CONTACT: Evan R. James, president & CEO of Tal, Inc., 412-338-8444/


CO: Tal, Inc. ST: Pennsylvania IN: PUB SU: PER

DM-LJ -- PG010 -- 0943 01/11/94 11:02 EST
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Date:Jan 11, 1994
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