DEMCO Selects Mercado Software to Improve the Ease With Which Libraries and Schools Find and Buy Essential Supplies -- and More.

PLEASANTON, Calif. -- Library Supplies & Services Pioneer Chooses Mercado for Best-in-Class Merchandising, Ease-of-Use, and Overall Customer Service & Attitude

Mercado Software, a leading provider of e-commerce search and merchandising solutions, today announced that DEMCO has selected Mercado CSN(TM) -- the industry's most comprehensive search & navigation, and advanced merchandising solution -- to improve site navigation and sales conversions for all its online business-to-business (B2B) operations.

DEMCO has been selling to America's libraries and schools for over a hundred years. Originally started in 1905 with a staff of four, DEMCO now has over 650 employees in its Madison, Wisconsin headquarters and around the world. DEMCO's broad product offering of over 40,000 items includes thousands of unique or hard-to-find library supplies, furniture, and equipment. DEMCO prides itself on offering the widest product selection and the best possible service to its loyal and growing customer base.

"We looked at all the major vendors but selected Mercado because they offer a superior merchandising interface and richer feature set," said DEMCO vice president of IS, Mark Anderson. "Not only was the product more intuitive and easier to use with our existing images and web site, but after comparing Mercado to other vendors in this space, we felt that we would get much better service and much more personal attention. Instead of having a cookie cutter solution dropped in our laps, we have been able to participate in the process of developing the right solution."

"When vendors are dealing with sophisticated buyers -- ones that really know what products they need and expect that they'll be easy to find -- it's very important to provide a dynamic sourcing environment that encompasses the most advanced search and navigation technologies," said Corey Leibow, CEO and President of Mercado. "DEMCO's decision to deploy our solution speaks to Mercado's industry leadership in both technology innovation and ease-of-use. Like many of our customers, DEMCO values Mercado's customer-based culture, which in practice, always translates to personal attention and service."

About Mercado Software

Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Tower Records, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call [phone].

About DEMCO, Inc.

For over a century, DEMCO has been serving the needs of America's libraries and schools. With a broad product offering of over 40,000 items including thousands of unique or hard-to-find supplies, furniture, and equipment, DEMCO offers the widest selection of product and the best service to their customers.

From the beginning in 1905, DEMCO's goal has always been: to make work easier for librarians and educators, to support the mission of librarians and educators in providing access and uplift to the American people, and to handle the demands of supplying libraries with guaranteed quality products at a good price.