DELTA LUV and Disney Team to Create Juvenile Furniture Line Celebrating the World's Best Loved Characters.

Business Editors

BROOKLYN, N.Y.--(BUSINESS WIRE)--May 3, 2004

Delta Enterprise Corp., one of America's most recognized and trusted juvenile product manufacturers, has teamed with Disney Consumer Products to create three juvenile furniture lines devoted to Disney characters -- easily the most widely known and beloved creations in family entertainment. Available to mass and specialty retailers in Summer 2004, DELTA LUV(R) will incorporate these celebrated characters into fun-filled, creative designs that capture the essence of Disney on Toddler Beds, Director's Chairs, Step Stools, Night Tables, Table and Chair Sets, Toy Chests, Chair/Desks, Coat Racks, Height Charts, Drawer Pulls, and more.

The Mickey and Friends(TM) line of furniture for toddlers will make little ones feel like they've stepped into their very own "House of Mouse" with Mickey icon cutouts, bright colors and the famous "Fab Five" -- Mickey, Minnie, Donald, Goofy, and Pluto. This vibrant collection celebrating the delightful characters that made Disney a household name worldwide includes, in part: a toddler bed, a deluxe toy chest made into a larger-than-life Mickey, a multi-bin toy organizer, a storage step stool, coat rack shelf, director's chair, table and chairs sets, height chart, and drawer pulls.

Direct from the Hundred Acre Woods, Winnie the Pooh(TM) will be featured in a line of playful toddler's furniture spotlighting Pooh and his friends including the small but big-hearted Piglet, the gloomy Eeyore and the rambunctious Tigger. This tender and captivating line will include, in part: a toddler bed, storage step stool, toy chests featuring the playful pals, coat rack shelf, director's chair, drawer pulls, picture frames, bookends, wastebasket, toy bins, and table and chairs sets.

"Feminine" and "royal" best describe the Disney Princesses(TM) line of toddler furniture featuring Sleeping Beauty, Snow White, Cinderella, Belle, Jasmine, and Ariel. Young princesses will enjoy the comforts of royalty in their very own "castles" filled with enchanting toddler furniture including, in part: majestic toddler beds, stately table and chairs sets with elegantly curved legs, vanity with tabletop mirror, toy chest bench, toy box, director's chair, step stool, night table with ribbons and bows, waste basket garlanded with ribbon, chair/desk with storage seat, table top mirror, height chart, coat rack shelf, picture frames, bookends, coat hooks, and drawer pulls.

Major distribution agreements for the lines are already in place with mass retailers nationwide, including Home Depot, planning to carry all three lines as well as exclusive pieces from Mickey and Friends(TM). Toys "R" Us and Babies "R" Us will be offering an exclusive version of the Disney Princesses(TM) line, among others.

"Disney and its characters are among the best known and most respected names in family entertainment. This is obviously an outstanding opportunity for our company," said Joseph Shamie, President of DELTA LUV(R). "We are very excited about developing this line of high-quality, durable and reasonably priced furniture featuring these much beloved Disney characters."

About DELTA LUV(R)

For 30 years, families have grown up with DELTA LUV(R) cribs, children's furniture and accessories. With a focus on innovation, optimum convenience, versatility, quality and value, DELTA LUV(R) has always been committed to meeting the demands and high safety standards of both retailers and consumers. Today, Delta Enterprise Corp. offers diverse products for infants, toddlers and the young at heart that feature a modern touch with the help of licensees such as Nickelodeon(TM), Fisher-Price(R), The Wiggles(TM), Snoopy(TM), and Precious Moments(TM).

For more information about DELTA LUV(R) products, contact Delta Enterprise Corp. at 718-385-1000. The showroom is located at 362 5th Avenue, 5th Floor, New York, NY 10120, 212-736-7000. Visit the Delta Web site at www.deltaenterprise.com.

Note to Editors: The DELTA LUV(R) name has a heart in place of the U.