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DELPHI WELL RECEIVED BY RESELLERS AND CUSTOMERS; Strong Performance, Customer Support Growing Rapidly In Just Six Weeks.


SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--May 2, 1995--Borland International Inc.'s new high performance, rapid application development (RAD) tool, Delphi, has proven to be an outstanding performer among the retail resellers. Delphi was noted as a software sales leader in PC Magazine's retail sales charts for software programs shipped to stores and resellers.

In only six weeks, developer interest in both the Windows and client/server versions of Delphi has grown significantly. Resellers are attributing Delphi's broad industry acceptance to its unmatched performance, power, ease-of-use, and they give Delphi high marks for its strong customer appeal and selling power.

"We're very pleased with Delphi's sell-through ability," said Kathy Pendergast, software buyer at CompUSA, America's largest computer superstore with 83 retail outlets. "Delphi has been very successful to date, and is quickly becoming a rapid application development tool market leader. We expect Delphi sales to continue to be strong at CompUSA."

"Delphi's sales results are astounding a·stound  
tr.v. a·stound·ed, a·stound·ing, a·stounds
To astonish and bewilder. See Synonyms at surprise.



[From Middle English astoned, past participle of astonen,
," said Jeff Largiader, vice president of catalog operations and market development, Programmers Paradise. "Delphi has had strong sales right out of the gate, and it usually takes a lot longer for a brand new product to sell this well. Delphi continues to outsell out·sell  
tr.v. out·sold , out·sell·ing, out·sells
1. To surpass (another) in an amount sold: a book that outsold all others of its kind.

2.
 all other products of its type."

"These early results point to the growing pre-eminence of Delphi and Delphi Client/Server as the rapid application development tool market leader," said David Watkins David Watkins may refer to:
  • David Watkins (harpist)
  • David Watkins (Australian politician) (died 1935), Member of the Australian House of Representatives 1901–1935
, vice president, Marketing and Support, Borland International. "So far these results confirm that we've got a winning product that allows developers to create applications faster and more easily than ever before. Customers in a variety of industries, including manufacturing, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, and consulting organizations are enthusiastic about Delphi's impact on their organizations, citing the combination of Delphi's fast performance and ease-of-use as reasons for purchasing and implementing the product throughout their companies. Our goal is to continue the growth of Delphi in the very competitive Windows and client/server market."

"We're very happy with Delphi, and have begun implementing it to speed the application development process," said Jeff Bernsen, American Cyanimid's crop protection chemicals field account manager for information services See Information Systems. . "Delphi is being used to rewrite some of our sales force s existing DOS applications into Windows, and since we use remote PCs, Delphi's ease of distribution is key for us."

Delphi and Delphi Client/Server

Delphi is receiving unprecedented industry support as a high- performance, rapid application development tool with full Client/Server support and as a radical performance Windows development tool with an optimizing native-code compiler, local database support and a fully-scalable ANSI (American National Standards Institute, New York, www.ansi.org) A membership organization founded in 1918 that coordinates the development of U.S. voluntary national standards in both the private and public sectors. It is the U.S. member body to ISO and IEC.  SQL-92 Local InterBase server. More than 30 books, five magazines and newsletters, multiple training companies and numerous user groups are committed to supporting the product. More than 1000 VARs and ISVs have received intensive technical training on Delphi to date, and the growing list of third-party tools and libraries include companies such as Mortice Kern See MKS.  Systems, LBMS LBMS Long Beach Middle School (New York)
LBMS Lake Bluff Middle School (Lake Bluff, Illinois)
LBMS Lake Belton Middle School (Belton, TX) 
, Novell, Popkin Software, TurboPower, and Asymetrix.

Borland International, Inc.

Borland International Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BORL) is a leading provider of products and services targeted to software developers. Borland is distinguished for its high-quality software development tools, which include Delphi and Delphi Client/Server, Borland C++, dBASE, Paradox and InterBase. Borland's award-winning products are supported through comprehensive programs for small- and large-sized software developers, corporate developers, value-added resellers and systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California Scotts Valley is a small city located in eastern Santa Cruz County, California, United States, about ten miles (16 km) south of San Jose and six miles (10 km) north of the beach in the upland slope of the Santa Cruz Mountains. As of the 2000 census, the city population was 11,385. . For more information on Borland products and services, customers can access Borland Online, Borland's World Wide Web (WWW WWW or W3: see World Wide Web.


(World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site.
)site, at http://www.borland.com

CONTACT: Borland International Inc.

Gillian Webster, 408/431-5862

gwebster@wpo.borland.com

or

Blanc & Otus

Stacey Torman, 415/512-0500 x 225

storman@bando.com
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 2, 1995
Words:608
Previous Article:Borland Announces RAD Pack for Delphi; RAD Pack Shortens Development Cycles by Combining Popular Borland Productivity Tools.
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