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DELL DETAILS PENTIUM PROCESSOR, PCI STRATEGY; INTEL SUPPORTS DELL'S LONG-TERM VISION

 NEW YORK, Sept. 27 /PRNewswire/ -- At the annual management conference held here for the Microcomputer Managers Association (MMA), Dell Computer Corporation (NASDAQ: DELL) today demonstrated a Pentium-based desktop prototype incorporating Intel's (NASDAQ: INTC) Peripheral Component Interconnect (PCI) local-bus standard. During the technology demonstrations to MMA members, Dell outlined its vision for the future of advanced personal computer products based on Intel's Pentium processor and the PCI local-bus platform. The company also drew a road map for future incorporation of these two key technologies in high-performance desktop workstations as well as network servers and Dell reiterated its commitment to include Intel's PCI technology as soon as it is available.
 "It is Dell's view that, to fully exploit the power of the Pentium processor, vendors will be able to offer a more fully balanced design using PCI," said Glenn Henry, Dell's chief technology officer. "The most flexible and powerful Pentium architectures are expected to be those that support PCI. Dell's flexible architectures, based on PCI, will allow upgrades to the latest technology advances without leading customers down the dead-end path of proprietary designs. While Dell currently offers other industry-standard local-bus technologies to its customers, we think that PCI is the most attractive solution in the long term."
 "We're really happy to see Dell take a leadership role in the industry and in PCs and servers of the future," said Dr. Ronald J. Smith, general manager of Intel's integrated microcomputer division. "PCI is the backbone of the 'new PC,' offering end-users high performance and true ease of use through plug-and-play capability for high-performance peripherals such as graphics boards, disk subsystems and future computer-supported collaboration. We look forward to continuing to work closely with Dell on this technology in the future."
 According to both companies, PCI offers several clear technology advantages over other currently available industry standard local-bus implementations as well as proprietary architectures offered by some vendors. PCI technology offers:
 -- A processor independent approach -- PCI was designed "from scratch" to work with any processor, including Intel486 and Pentium processors.
 -- An industry standard platform -- The PCI bus is a well-defined "open" standard. Over 120 system manufacturers and I/O card suppliers are working on PCI systems and cards, evidence of broad acceptance of the technology.
 -- Concurrent processing -- Because the PCI bus devices are notdirectly attached to the processor bus, the processor can continue to operate, while the PCI peripheral is accessing information from the system's main memory. This concurrent activity can provide customers with even faster system performance in many situations.
 -- Excellent "plug-and-play" capability -- PCI technology will enable vendors such as Dell to offer "auto-configuration," where the system will automatically recognize when a customer has installed a PCI-compatible add-in board. The system will reconfigure itself to accommodate the card, allowing high-performance "plug and play."
 -- Robust performance -- PCI is expected to offer extremely high performance "throughput," well beyond today's standard bus capabilities (ISA, EISA, Micro Channel). PCI is also designed for future 64-bit extensions, making it ready for the design advances that Pentium processor-optimized systems will offer.
 "While many other local bus technologies only allow one peripheral to operate at a time -- because they occupy the processor bus while they work -- PCI has the advantage of allowing multiple peripherals to operate independently." continued Henry. "This design is ideal for the advanced performance of the Pentium processor where fast access to disk storage, fast video and other high-performance peripherals really pay off."
 Outlining its strategic direction for systems utilizing the Intel486 and Pentium processors and PCI technology, Dell today also demonstrated for MMA conference attendees a preview of some of the benefits that Dell expects to provide customers later this year as a result of PCI technology. Among these user benefits include:
 -- High-performance data storage and retrieval through a PCI SCSI disk subsystem.
 -- High-performance video and graphics capability through a PCI video subsystem.
 -- Easy upgradeability to future PCI expansion through flexible system designs. Other key product areas that Dell expects will emerge from PCI technology include:
 -- High-performance PCI local area network adapters and other communications peripherals.
 -- Full-motion video adapters compatible with PCI, allowing for afully industry-standard approach to that emerging technology.
 -- "Business communications," integrating telephone technology with computers. The improvement in video and peripheral performance along high-bandwidth networks will help to foster the advance of applications such as video conferencing on the desktop.
 Dell recognizes the importance of offering an upgrade path to these future technologies, as well as from entry-level to faster versions of the Intel486 and from Intel486 to the Pentium processor. For example, in the future a customer using a Dell 486 desktop with PCI will be able to upgrade to a Pentium processor. These types of upgrade scenarios can ensure that customers have the most flexibility possible, maintaining access to the latest technology.
 The Microcomputer Managers Association began in 1981 as a roundtable of professionals responsible for managing or supporting personal computers within their organizations. Since that time, the MMA has grown into an influential, national body of managers and specialists, taking an aggressive stance in communicating concerns to vendors and the computer industry. In conjunction with InfoWorld, a weekly computer trade magazine, the MMA is currently conducting a survey among its members on PC design standards. The survey will explore how organizations evaluate emerging trends in technology and the results will be published in their annual position paper later this year.
 A Fortune 500 company, Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct technical support. Dell is one of the largest personal computer companies in the world, with fiscal 1993 revenues of more than $2 billion. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY DELL (1-800-289-3355).
 NOTE: Intel is a registered trademark and Intel486 and Pentium aretrademarks of Intel Corporation. Fortune 500 is a registered trademark of The Time, Inc. Magazine Co. Dell is a registered trademark of Dell Computer Corporation. Dell Computer Corporation disclaims any proprietary interest in the marks and names of others.
 -0- 9/27/93
 /CONTACT: Lisa Rohlf or Dean Kline, 512-728-4100 (media); or Don Collis or Ken Smith of 512-728-8671, or 512-728-4034 (investor), all of Dell Computer Corporation/
 (DELL INTC)


CO: Dell Computer Corporation; Intel Corporation ST: Texas, New York IN: CPR SU:

CM-DJ -- NE006 -- 5780 09/27/93 08:30 EDT
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Date:Sep 27, 1993
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