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DELL CONTINUES AGGRESSIVE PRICING STRATEGY IN '92; SYSTEM PRICES REDUCED BY UP TO 38 PERCENT; REDUCTIONS AS HIGH AS 47 PERCENT ON PERIPHERALS

DELL CONTINUES AGGRESSIVE PRICING STRATEGY IN '92; SYSTEM PRICES REDUCED BY UP TO 38 PERCENT; REDUCTIONS AS HIGH AS 47 PERCENT ON PERIPHERALS
 AUSTIN, Texas, Feb. 4 /PRNewswire/ -- In a move to maintain its leadership value position, Dell Computer Corporation (NASDAQ: DELL) today reduced prices by up to 38 percent across its full line of portable, desktop and floor-standing personal computers. The company also implemented significant reductions on a variety of computer peripherals including system memory and hard drives.
 The price reductions, which vary by system and configuration, are effective immediately and range from 4 to 38 percent and from $80 to as much as $2,400. Below are examples of system price cuts on popular configurations:
 System Configuration Price Pct.
 Name (RAM/HD/Display) Old Price New Price Delta Chng.
 320N+ 4MB/60MB/LCD Mono $ 2,999 $2,499 $ 500 17
 333P 4MB/50MB/VGA Color 2,499 1,749 750 30
 486P/33 4MB/100MB/UltraScan 14C 3,599 2,799 800 22
 486D/33 4MB/320MB/UltraScan 14C 4,899 3,749 1,150 25
 450SE 8MB/500MB/UltraScan 14C $10,499 $8,849 $1,650 16
 Also effective today are significant price decreases on a variety of system peripherals. The most substantial reductions were made on system memory and hard drives, although prices for diskette drives, hard drive controllers and selected monitors were also reduced.
 Prices for memory expansion options have been lowered by as much as 47 percent and are now priced from $79 for 1MB up to $3,399 for 64MB. Hard drives have been reduced by up to 38 percent, with a 40MB IDE drive now priced at $219 and a 650MB ESDI drive priced at $1,699.
 The purchase price of each Dell computer includes the company's award-winning product support capabilities which are based on the industry's first manufacturer-direct support network. Dell recently expanded its range of customer services through an exclusive third-party maintenance agreement with BancTec Service Corp. (BSC). In addition to Dell base services, BSC will offer Dell customers several new customized maintenance options including: four-hour and two-hour response capability; multi-vendor service for single-source maintenance and repair; network maintenance and services using Novell-certified technicians; server-level support on next-business-day or four-hour response; and Dell hardware installation service for Dell PCs, workstations and servers.
 "Our objective is to continue to offer our customers an unbeatable price/performance and support combination ranging from entry level to advanced systems solutions," said Joel J. Kocher, Dell's senior vice president of U.S. sales and operations.
 Dell base services include workstation-level, next-business-day on- site service for one year; unlimited toll-free technical support; Dell's diagnostic software utility; a TechFax line direct to Dell support staff; and bulletin board services.
 Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355).
 -0- 2/4/92
 /NOTE TO EDITORS: Dell is a registered trademark of Dell Computer Corporation. Other trademarks or trade names are used to identify the entities claiming the marks and names of their products. Dell disclaims any proprietary interest in trademarks and trade names other than its own./
 /CONTACT: Lisa Rohlf (media), 512-343-3782; Michele Moore (media), 512-343-3535; or Don Collis (investors), 512-338-8671, all of Dell/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU:


GK -- NY022 -- 6612 02/04/92 10:47 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Feb 4, 1992
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