DELL COMPUTER PLANS PRODUCTION, SALES CENTER IN CHINA AS PART OF CONTINUED GLOBAL EXPANSION.ROUND ROCK, Texas--(BUSINESS WIRE)--Feb. 24, 1998--Dell Computer Corporation (Nasdaq: DELL), the world's leading direct computer systems company, announced today it will extend its unique, customer-focused business model to the world's most populous pop·u·lous adj. Containing many people or inhabitants; having a large population. [Middle English, from Latin popul country. Dell will establish the China Customer Center to produce, sell and provide service and technical support for the company's full range of computer systems in that market. The center will occupy a 135,000 square-foot facility in the southern coastal city of Xiamen Xiamen (shyä`mŭn`) or Amoy (ämoi`), city (1994 est. pop. 458,000), S Fujian prov., China, on Xiamen island, at the mouth of the Jiulong River. and begin operating later this year. Dell's Asia-Pacific The term Asia-Pacific generally applies to littoral East Asia, Southeast Asia and Australasia near the Pacific Ocean, plus the states in the ocean itself (Oceania). Customer Center in Penang, Malaysia, will continue to support the company's growing business in the balance of the region. "This move places us closer to our customers in a market that presents excellent long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. growth opportunities for Dell," said Mort Topfer, vice chairman. "The expansion in China is a real milestone for our company." Yesterday in Europe, Dell announced it has opened a direct marketing, sales and technical-support office in Milan, Italy. International sales contributed prominently to Dell's record fourth-quarter fiscal-year 1998 operating results, which were announced last week. Revenues from Asia-Pacific/Japan increased by 79 percent from the prior year, more than any other Dell regional business. European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. sales in the quarter jumped by 61 percent, approaching $1 billion. To accommodate anticipated regional growth, Dell in January disclosed plans for a second production facility in Europe. Dell's business has grown steadily in the Chinese market, where it sells its computer systems through distributors and has established offices in Beijing, Guangzhou and Shanghai Shanghai (shăng`hī`, shäng`hī`), city (1994 est. pop. 12,980,000), in, but independent of, Jiangsu prov., E China, on the Huangpu (Whangpoo) River where it flows into the Chang (Yangtze) estuary. over the past three years. Initially, the operation in Xiamen is expected to employ more than 200 people. Ranked in the top 200 of Fortune 500(R) companies, Dell Computer Corporation (company) Dell Computer Corporation - One of the biggest US manufacturers of IBM PC compatibles. "From notebooks to networks", their slogan says. http://us.dell.com. is the world's leading direct computer systems company, based on revenues of $12.3 billion for the past four quarters. Dell designs and customizes products and services to end-user requirements, and offers an extensive selection of peripherals and software through the DellWare(R) program. Information on Dell and its products can be obtained through its toll-free number 800/388-8542 or by accessing the Dell World Wide Web server at www.dell.com. -0- DellWare is a registered service mark of Dell Computer Corporation. Fortune 500 is a registered trademark of Time Inc. Dell disclaims any proprietary interest in the marks and names of others. CONTACT: Dell Computer Corporation, Round Rock T.R. Reid or Peter Scacco, 512/728-4100 (Media) tr_reid@dell.com peter_scacco@dell.com or Don Collis, 512/728-8671 (Investors) don_collis@dell.com or Robert Williams For other persons of the same name, see Williams (surname). Robert Williams is the name of
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