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DELL CHAIRMAN UNDERSCORES COMPANY'S FINANCIAL AND COMPETITIVE STRENGTHS; NEW PRODUCTS AND SERVICES PLANNED

DELL CHAIRMAN UNDERSCORES COMPANY'S FINANCIAL AND COMPETITIVE STRENGTHS;
 NEW PRODUCTS AND SERVICES PLANNED
 AUSTIN, Texas, June 18 /PRNewswire/ -- The Chairman and CEO of Dell Computer Corporation (NASDAQ: DELL) today told shareholders that the company's current order rate continues to be "very strong " and that Dell is "ready and able" to maintain a leading value position in the wake of recent pricing announcements by larger industry competitors.
 Speaking at the annual meeting of shareholders, CEO Michael Dell noted that this month the company would announce a new line of computers for price-sensitive buyers in the U.S. and several new, basic and high- end services consistent with the company's long-standing strategy to tailor its offerings to meet the distinct needs of different customer segments.
 Dell attributed the company's financial and market-share momentum to its "direct relationship" with its customers, a fundamental strength that he said equips Dell to thrive in a changing business environment requiring anticipation and swift response to changes in consumer needs. He noted that while it's important to offer product features and services to customers, it is equally important to deliver those features and services consistently and efficiently.
 "We have a very adaptive business model that we believe gives us several competitive advantages: efficient, global distribution; the flexibility to customize our marketing, products and services; and a very productive research and development team," said Dell. "While virtually every company in our industry can meet some elements of the consumer value equation, I believe that only Dell can address them all. I think that's a significant competitive advantage, one that positions us well for the 90's," he said.
 In reviewing the company's recent financial results Dell said the company had met or exceeded its three principle objectives:
 -- Improve the company's cost structure to allow price reductions and drive market share. Dell's operating expenses dipped below 19 percent of sales in the company's first fiscal quarter (ended May 3, 1992), compared with 25 percent in the same quarter a year ago. During the same period, the company's domestic revenues more than doubled. Internationally, Dell increased the number of its wholly owned operating subsidiaries from 10 to 15. Dell said that the company would focus even more aggressively on reducing operating expenses in the coming quarters to help ensure continued success in an increasingly competitive industry environment.
 -- Deliver added value to customers. Over the past few months, Dell has substantially expanded its value-added products and services by introducing 33 new PCs and offering the industry's first four-hour on- site response, network maintenance and operating system support, as well as an array of preloaded software. "Our customers have made it clear to us that they are looking for more value at lower prices," explained Dell. "They want more for less, not less for less," he said.
 -- Provide good profitability to shareholders and strengthen the company's financial position. Dell currently has a very strong balance sheet. At the end of the first fiscal quarter, inventories were 5.7 weeks of sales and receivables were 54 days of sales. "We're clearly well positioned to continue to compete aggressively," Dell said.
 Other Meeting Action
 Also at the meeting today, which was held at the Four Seasons Hotel in Austin, Texas, shareholders voted to re-elect Paul O. Hirschbiel, Jr., and Thomas W. Luce, III, as directors for additional one-year terms. Shareholders also voted to increase the number of authorized shares of common stock from 50,000,000 to 100,000,000 shares, and approved certain changes in the company's 1989 Stock Option Plan.
 A Fortune 500 company, Dell Computer Corporation designs, develops, manufactures, markets, services and supports a complete line of personal computers compatible with industry standards. Dell pioneered the direct marketing of personal computers in 1984 and was the first company in the PC industry to offer manufacturer-direct, technical support. Information on the company and its products can be obtained through its toll-free number: 1-800-BUY-DELL (1-800-289-3355). Dell is a registered trademark of Dell Computer Corporation.
 -0- 6/18/92
 /CONTACT: Michele Moore or Roger Rydell (media), 512-794-4100, or Don Collis (investor), 512-338-8671, all of Dell Computer Corporation/
 (DELL) CO: Dell Computer Corporation ST: Texas IN: CPR SU:


PS -- NY052 -- 1566 06/18/92 14:21 EDT
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Date:Jun 18, 1992
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