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DEJA INTRODUCES WORLD'S FIRST RECYCLED SHOE

 DEJA INTRODUCES WORLD'S FIRST RECYCLED SHOE
 LAS VEGAS, Aug. 19 /PRNewswire/ -- DEJA SHOE, the world's first


shoe made predominantly from recycled materials, was introduced to the footwear industry at a national trade show here this week.
 DEJA Inc.'s line of ECO SNEAKS and ENVIROLITES shoes are high- quality, comfortable, functional, durable footwear designed for casual use. The shoes are made from an eclectic array of pre- and post- consumer recycled rubbish that includes trim waste from diaper factories, coffee filters, paper bags, plastic pop bottles, milk jugs and tire rubber.
 "DEJA SHOES are footwear with a past, but built very much for the future," exclaims DEJA founder and long-time recycling advocate Julie Lewis. "We're passionate environmentalists committed to growing our company through the concepts of sustainable development and the discovery of new recycling technologies."
 Breaking from footwear industry tradition, DEJA SHOES contain no materials from domestic or wild animal sources, in keeping with the company belief that excess consumption of animal products contributes to ecological impacts such as deforestation, species extinction and loss of biodiversity.
 The DEJA mission is to manufacture footwear, accessories and apparel from recycled materials that are equal or superior in quality to conventional products, and also to create and broaden markets for such environmentally sensitive commodities.
 "This is the first step in our plan to create and market footwear made from predominantly recycled materials as well as plant materials obtained in an ecologically responsible manner," announces Lewis. "Recycling is much more than reusing paper, glass and cans. By developing new technologies to manufacture with recycled materials, we're conserving renewable and non-renewable resources, and in turn helping to reduce pollution and to preserve wildlife habitat and biodiversity."
 DEJA is currently establishing working relationships with major conservation groups around the world to support projects that help preserve wildlife habitat and to encourage sustainable use of resources from developing countries.
 "Our first products will be a line of comfortable and very stylish footwear," said DEJA Chief Executive Officer Bruce MacGregor. "We'll offer several men's and women's styles and colors ranging in price from $40-$60 which will be available at major retail outlets in the spring of 1993."
 The ECO SNEAKS consist of four styles: two each for men and women in high- and low-top models. The three styles of the ENVIROLITES are for women and include a slip-on, a T-strap and traditional Oxford.
 A closer look at DEJA's new shoes reveals a wide range of recycled materials including:
 -- Upper/outer fabric and inner lining material in the ECO SNEAKS made from 100 percent recycled cotton canvas from ECO FIBRE, a new high-quality yarn spun from recovered and recycled natural and synthetic fibers.
 -- Molded upper rubber parts constructed from 60 percent thermal plastic rubber, 30 percent of which is post-consumer recycled material from tire rubber and polystyrene coffee cups, and 30 percent of which is pre-consumer recycled polypropylene from the trim waste during the manufacturing of diapers.
 -- Developed by TEXON, the lasting board is made from 100 percent recycled fibers manufactured from reject coffee filters and file folders.
 -- In the ECO SNEAKS, the interfacing material between the outer fabric and the inner lining employs a non-woven polyester material that is 80 percent post-consumer recycled polyester soda pop bottles.
 -- Foam used in the upper collar area and tongue is 100 percent recycled materials from seat cushions and chairs.
 -- The heel counter stiffener is made from trim waste from the resin materials used by other shoe makers. DEJA's supplier has agreed to buy back and reprocess trim waste from other shoe manufacturers on behalf of the company.
 -- The neoprene foam cushioning attached to the lasting board is 100 percent pre-consumer recycled trim waste from wetsuit and gasket manufacturers.
 -- The shank board, which provides the shoe's stability, is made from 100 percent recycled grocery bags and corrugated cardboard.
 -- For the outsoles, DEJA is using a new process binding 50 percent pre-consumer recycled rubber, destined for incineration or the landfill, with 50 percent virgin rubber. Research is underway to create a material with an even higher percentage of recycled rubber.
 -- Midsoles are 40 percent pre-consumer recycled ethyl vinyl acetate foam made from other shoemakers' scrap, which may have otherwise gone to a landfill.
 -- Laces are 100 percent cotton.
 -- The unique DEJA shoe box is made from 100 percent recycled corrugated cardboard with water-based inks used in the printing. To encourage customers not to throw it away after purchasing the shoes, the decorative shoe box is ingeniously designed to be used as a gift box. The box is constructed so that it can be easily folded inside out, revealing beautiful etchings of rare and endangered animals.
 When the shoes eventually wear out, customers can send them back to DEJA to be recycled again. "We'll encourage consumers to recycle their old shoes by sending them back to us. By doing this, we can further control the entire life cycle of our products," explains Lewis.
 Based in Tigard, Ore., DEJA Inc. is a footwear, apparel and accessories company devoted to developing and applying new recycling technologies to achieve profitability through sustainable development -- growth that meets current human needs without sacrificing the needs of future generations.
 -0- 8/19/92 R
 /CONTACT: Bob Farentinos of Environmental Communications Associates, 303-444-1428, for DEJA/ CO: DEJA Inc. ST: Nevada, Oregon IN: SU: PDT


BB -- DV001 -- 1386 08/19/92 13:47 EDT
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Date:Aug 19, 1992
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