DEEP PURPLE Contracts Paid Inc. Celebrity Services for VIP Ticket Packages, Fan Club and Merchandising.

WORCESTER, Mass. & WESTPORT, Conn. -- The legendary hard rock band DEEP PURPLE has selected Paid Inc. (OTCBB:PAYD) celebrity services to coordinate VIP experience ticket packages for its live performances, redesign its web site, develop and direct its official fan community and manage both mobile and online merchandising, marketing and fulfillment.

DEEP PURPLE stated, "Everything we do is about the music! DEEP PURPLE has always forged its own path musically and has always had a heart for its fans. We want to deliver the ultimate experience to fans who love our music. We're looking to Paid celebrity services to launch an official fan community web site to increase the value of our online presence and offer more to our fans through web-based interaction."

Paid and DEEP PURPLE expect to jointly launch VIP ticket package sales this summer for a series of Deep Purple European concerts scheduled for Fall 2007. An all-new Deep Purple web site, complete with a fan club and a line of new merchandise, is expected be live very soon.

As one of the bands that helped define the genre of hard rock, DEEP PURPLE has a large and loyal fan contingent spanning multiple continents. Since their start in the UK in 1969, DEEP PURPLE has reinvented itself multiple times, first establishing the sound that would eventually be known as "hard rock." Hard rock fans worldwide immediately recognize the pulsating chords of DEEP PURPLE's "Smoke on the Water," "Child in Time" and "Highway Star" (ranked as the 8th greatest rock guitar solo of all time). The band's numerous best selling albums, including their seminal Deep Purple in Rock (1970) and Machine Head (1972), and their more recent successes such as Rapture of the Deep (Townsend 2005) have placed them firmly in the ranks of the top 70 best selling artists of all time across all genres with more than 100 million records sold.

"Never one to follow trends, DEEP PURPLE continues to weave its pulsating, rapturous spell to attract new generations of rock fans wherever they go," said Keith Garde, Paid, Inc. president of celebrity services. "Paid celebrity services is proud to offer its international VIP ticketing and on-site fan experience capabilities to DEEP PURPLE for their concerts throughout the world. We're looking forward to breaking new ground with them in building their brand with cutting edge web site content, mobile marketing and promotion, merchandise and ticket packages to their fans."

About Paid, Inc.:

Paid, Inc. operates a diversified set of businesses, including its celebrity services and AuctionInc ecommerce technology businesses. Using proprietary patent-pending technology, Paid's innovative AuctionInc brand shipping calculation and auction management software and services are utilized to streamline online auctions, ecommerce and web site development and hosting. Paid, Inc.'s celebrity services provides celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages and web site content to attract tens of thousands of visitors daily, as detailed on its web site, www.paidcelebrity.com. The Company also sponsors autograph signing events and other sports marketing services for sports clientele. The Company's common stock is traded on the OTC Bulletin Board under the symbol PAYD. For further information, visit http://www.paid.com.

Forward Looking Statements:

This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations, profitability, business development efforts, and expectations about celebrity programs and fan club activities, technologies, and services. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-QSB with the Securities and Exchange Commission.