DDI Assists Biovail With Rapid Workforce Expansion for 550 Sales People, 50 Managers; DDI Services Help Create Strong Workforce, Sales Capabilities.

Business Editors

PITTSBURGH--(BUSINESS WIRE)--Feb. 5, 2002

Development Dimensions International (DDI), a global human resource consulting firm specializing in selection outsourcing, has been awarded a contract to implement a rapid workforce expansion for Biovail Pharmaceuticals Inc. (NYSE:BVF), an emerging pharmaceutical company, that will more than double its sales force over the next six months.

The expansion is being driven by a combination of FDA approvals, as well as other product acquisitions. DDI will be designing a Web-based hiring process to fill 50 district manager positions by the end of first quarter 2002 and up to 550 sales representatives, onboard by the end of second quarter 2002.

"Biovail came to DDI because of its experience in managing the process involved in rapid sales force expansion and our knowledge of the pharmaceutical industry," said Richard S. Wellins, senior vice president of global marketing and business development at DDI. "Our task is to find quality people who will contribute to Biovail's success quickly while giving them a proven, legally-defensible hiring system they will continue to use in the future."

The elements for the sales-representative hiring plan include a sourcing strategy with marketing initiatives designed to drive applicants to a newly developed, Biovail-branded screening section on the firm's Web site. Qualified candidates can automatically schedule themselves for a phone interview with DDI assessors. Final interviews will be conducted by Biovail's district managers using DDI's Targeted Selection(R), the world's leading behavior-based interviewer training. DDI will then help to deliver background checks and an onboarding package, which includes the integration of candidate data with Biovail's human resource information system. Throughout the entire process Biovail employees will have real-time access to all candidate information via DDI's candidate management system, which also catalogues the information for future hiring needs.

"We need a system that, through competency-based assessment, increases quality and speed-to-hire with manager control. DDI was the only vendor with a proven track record of success capable of providing this," said Mike Goolsby, national sales director of Biovail Pharmaceuticals Inc.

ABOUT DDI

Since 1970, DDI has helped thousands of organizations achieve superior business performance through selecting, developing and retaining extraordinary people.

DDI's two major areas of expertise include:

-- Helping companies find and hire better people faster.

-- Building leadership capacity and capability, enabling organizations to meet
their current and emerging business needs.

DDI's innovative solutions, including Web-based technologies, are customized to the needs of each client by a team of 1,000 experienced associates in 70 locations around the world. For more information about DDI, visit www.ddiworld.com.

ABOUT BIOVAIL

Biovail Corporation is a full-service pharmaceutical company that applies its proprietary drug delivery technologies in developing "oral controlled-release" products throughout North America. Biovail applies its technologies to successful drug compounds that are free of patent protection to develop both branded and generic oral controlled-release products.

The company engages in the formulation, clinical testing, registration, manufacturing and marketing of these oral controlled-release products throughout North America. To date, Biovail technologies have been used to develop 18 products, which have generated in excess of $400 million in worldwide sales per annum. These proven technologies are being applied to 16 new Biovail products currently under development. For more information about Biovail, visit www.biovail.com.

Available for interviews: Richard Wellins, senior vice president of global marketing and business development at DDI. To schedule an interview contact: Megan Carney at 412-473-3422 or [e-mail].

This press release is available electronically at www.ddiworld.com and at www.jackhorner.com.