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DDD Group plc Signs First Consumer Mobile Phone License; Development and Licensing Agreements Worth at Least $900,000 Signed with Leading Handset Manufacturer for Glasses-Free 3D Mobile Telephone.


SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. -- DDD DDD Direct Distance Dialing
DDD Digital/Digital/Digital (audio CD format, recording/mixing/mastering)
DDD Degenerative Disc Disease
DDD Domain Driven Design
DDD Data Display Debugger (GNU Project) 
 Group plc (LSE LSE - Language Sensitive Editor :DDD), the 3D software and content company, today announces that it has signed a development agreement and a two-year software licensing agreement with one of the world's top five mobile telephone handset manufacturers. The value of the development agreement alone is $900,000 for the first handset.

Under the terms of the development agreement, DDD will integrate the DDD Mobile(TM) software with a 3D handset that is currently in development. DDD Mobile is a comprehensive content solution for the emerging market of stereoscopic stereoscopic /ster·eo·scop·ic/ (ster?e-o-skop´ik) having the effect of a stereoscope; giving objects a solid or three-dimensional appearance.

ster·e·o·scop·ic
n.
1.
 3D mobile displays that allows the presentation of photos, animations and movies in a 3D format on mobile telephones.

On completion of the software development phase, which is expected to occur during the third quarter of 2005, the worldwide non-exclusive licensing agreement will allow the handset maker to ship DDD's software embedded Inserted into. See embedded system.  in the handset, yielding a per handset royalty to DDD. The license also provides exclusive rights for the handset maker to use DDD's real time 2D to 3D conversion capabilities on their 3D handsets in various countries during the term of the license.

Chris Yewdall, Chief Executive of DDD said: "We are very pleased to have been chosen to provide the DDD Mobile solution to this world leading manufacturer. The market for 3D devices continues to develop and this agreement exemplifies our team's ability to implement and exploit our market-leading 3D content solutions across a growing number of these emerging platforms. The first licensee for DDD Mobile represents an important milestone as the company enters the consumer market for the first time."

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses; simple integration of computer graphics applications with 3D displays; supply of 3D content through 2D to 3D conversion; and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (AIM:DDD).

--For reasons of confidentiality, DDD is unable to name the handset manufacturer. However the company expects to be in a position to confirm this when the 3D handset is formally launched.

--A new category of flat screen LCD and plasma displays Also called "gas discharge display," a flat-screen technology that uses tiny cells lined with phosphor that are full of inert ionized gas (typically a mix of xenon and neon). Three cells make up one pixel (one cell has red phosphor, one green, one blue).  are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included with mobile telephones in Japan and in desktop PC displays and notebook computers A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous.  in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Japan.

--In 2003 and 2004, DoCoMo introduced two models of Sharp mobile telephone that included a 3D LCD display developed by Sharp Corporation. DoCoMo sold approximately 2.8 million 3D mobile telephones in Japan.

--DDD's solutions provide an important bridge between conventional two dimensional (2D) applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place.

In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode
 them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD recently announced the ability to automatically convert still photographs and DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 video to 3D without any preprocessing A preliminary processing of data in order to prepare it for the primary processing or for further analysis. The term can be applied to any first or preparatory processing stage when there are several steps required to prepare data for the user.  of the 2D image.

--DDD licenses these software applications, marketed under the TriDef(R) and DDD Mobile (TM) brand names, to manufacturers for inclusion with the 3D display products supplied to end users. DDD also licenses the software directly to end users who already own 3D displays and through an international sales channel. Sharp Corporation and DDD entered into a multi year software licensing agreement in October 2003 that allows Sharp to include a bundle of five of DDD's 3D software applications with Sharp's Actius range of 3D notebook PCs sold in Japan and America.

--DDD expects to license the DDD Mobile software library to additional handset makers who wish to include 3D LCD displays in a variety of wireless devices including next generation smartphones and PDAs.

--DDD also intends to enter into revenue sharing revenue sharing

Funding arrangement in which one government unit grants a portion of its tax income to another government unit. For example, provinces or states may share revenue with local governments, or national governments may share revenue with provinces or states.
 agreements with mobile telephone operators (carriers) and various content providers for the conversion and delivery of existing libraries of premium wallpaper wallpaper was used in Europe in the 16th and 17th cent. as an inexpensive substitute for costly hangings. The French developed marbled papers, introduced from the East via Italy and used at first for box coverings, into larger sheets for wall coverings and also made , animations and movie mobile content to wireless subscribers. The company expects to participate in a share of the income paid by wireless subscribers who download 3D content that has been converted to 3D by DDD.

--DDD is currently expanding the product range to allow its content solutions to be used on future 3D display products including consumer television.

More information is available at www.DDD.com.

TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks mentioned herein are the property of their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:Jul 19, 2005
Words:781
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