DDD Group plc Signs Agreement with MediaZest PLC 2D to 3D Content Conversion for In-Store Media.

SANTA MONICA, Calif. -- DDD Group plc (LSE:DDD), the 3D software and content company, today announced that it has signed a memorandum of understanding with MediaZest PLC (LSE:MDZ) to use DDD's real-time and offline 2D to 3D content conversion technologies to create 3D content for MediaZest's in-store marketing solution.

Under the terms of the agreement, DDD will convert a number of product advertising commercials to 3D for use by MediaZest customers for an in-store marketing trial of 3D displays. MediaZest will deploy the converted 3D media in a number of locations presented on "glasses-free" 3D LCD and plasma displays. The response of consumers to the 3D content will be measured during the trials with the goal of adding DDD's 3D media services to the in-store marketing communications solutions offered by MediaZest.

The companies will partner exclusively in the in-store retail communications sector in Europe, and will also explore additional opportunities in the United States, South Africa and Australia on a preferred basis.

Commenting on the agreement, Sean Reel, Chief Executive of MediaZest, said: "We are delighted to have formed this important partnership with DDD. The conversion of 2D to 3D in real time is a highly attractive proposition for our customers. We aim to feature this capability within a number of our major roll-out programs."

Chris Yewdall, Chief Executive Officer of DDD, added: "We are pleased to have been selected by MediaZest as their 2D to 3D content conversion partner. The ability to deliver real-time 2D to 3D conversion is recognized as a critical component in the 3D content solution required by retailers and brand owners seeking to create immediate impact with 3D display devices."

Notes to Editors

About DDD

DDD, also known as Dynamic Digital Depth, is transforming the viewing experience with applications for glasses-free 3D displays. Its patented technologies enable 3D viewing without glasses, simple integration of computer graphics applications with 3D displays, supply of 3D content through 2D to 3D conversion, and 3D transmission over existing networks. DDD is quoted on the London Stock Exchange's Alternative Investment Market (AIM:DDD).

--A new category of flat screen LCD and plasma displays are being developed and marketed by major consumer electronics companies that provide stereoscopic 3D images without the need for the viewer to wear glasses. Stereoscopic 3D images appear to have natural in and off-screen depth. 3D displays have already been included with mobile telephones in Japan and in desktop PC displays and notebook computers in North America and Japan.

--DDD's solutions provide an important bridge between conventional two dimensional (2D) applications and content and the new 3D displays. Normal 2D pictures, video and computer graphics images are manipulated by DDD's patented software, enabling them to be displayed on 3D displays without requiring the content to be created specially for a 3D display. DDD recently announced the ability to automatically convert still photographs and DVD video to 3D without any preprocessing of the 2D image.

--DDD licenses these software applications, marketed under the TriDef(R) and DDD Mobile(TM) brand names, to manufacturers for inclusion with the 3D display products supplied to end users. DDD also licenses the software directly to end users who already own 3D displays and through an international sales channel. Sharp Corporation and DDD entered into a multi-year software licensing agreement in October 2003 that allows Sharp to include a bundle of five of DDD's 3D software applications with Sharp's Actius range of 3D notebook PCs sold in Japan and America.

--DDD's 2D to 3D content conversion services have been successfully used by many customers in the promotion of products and services ranging from consumer drugs to personal watercraft. DDD's TriDef solution was used by Harvey Nichols in their flagship Knightsbridge store to promote the launch of "HN" perfume during the 2002 Christmas holiday season.

--DDD first integrated its range of TriDef software with the Opticality displays in late 2000 when Jena, Germany-based Opticality was called 4D-Vision GmbH. The combination of DDD's 3D content conversion solutions and 4D-Vision's 50" 3D plasma display won a "Best New TV Technology" award at the 2001 National Association of Broadcasters conference in Las Vegas.

--DDD is currently expanding the product range to allow its content solutions to be used on future 3D display products, including consumer television and mobile telephones.

More information is available at www.DDD.com.

MediaZest listed on AIM in February 2005. It is focused on the in-store media sector and delivering a one-stop audio, visual, aroma and satellite delivery, content management to clients in the retail, transport, property and corporate sectors.

MediaZest works with Immedia, the in-store radio group run by Bruno Brookes; the worldwide exclusive license for Feonics PLC's Whispering Windows -- which allows retailers to turn store windows into loud-speakers; and a Distribution Agreement with X3D Technologies, for the use of its patented 3D software and hardware technologies.

MediaZest's management is led by: non-executive chairman John Lovering, who is also Chairman of Debenhams Ltd. and Fitness First Ltd.; chief executive Sean Reel, a former Boots and IPC executive; and Tony Moore, the co-founder of Moore Clayton & Co., the global private equity solutions business. Management also includes Christopher Theis, the former head of the small companies teams at Hoare Govett and Smith New Court.

For further information please visit - www.mediazest.com

TriDef and DDD Mobile are trademarks of DDD Group plc. All other trademarks mentioned herein are the property of their respective owners.