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DDB NEEDHAM WORLDWIDE OPENS CHINA OFFICES

 DDB NEEDHAM WORLDWIDE OPENS CHINA OFFICES
 BEIJING, China, Aug. 19 /PRNewswire/ -- DDB Needham Worldwide today


announced the official opening of Beijing DDB Needham, headquartered in Beijing, China, with branch offices in Guangzhou and Shanghai. According to John Bernbach, president of DDB Needham Worldwide, the new operations in China are a joint venture with Beijing Advertising Corporation, the largest of the government advertising units. DDB Needham has a majority interest in this venture, which is headquartered in the World Trade Center in Beijing.
 Also on hand for the official opening was Bernard Brochand, president of DDB Needham International.
 The agency also offers public relations services with the establishment of Bentley DDB Needham & Beijing DDB Needham. In addition, the agency is providing the only photographic servicing unit in China though a joint venture with Fuji Films and Beijing Photographers.
 Keith Reinhard, chairman and chief executive officer of DDB Needham Worldwide, said, "This giant step forward for us in the Far East is a result of long and careful preparation by Philip Tse and his dedicated team in Hong Kong.
 "China is emerging quickly as one of the world's important advertising markets. For example, in only the first three months of this year, nearly 4,000 new enterprises, financed by foreign investment, opened in the country. This means a quickly expanding client base of enormous potential."
 The agency announced that management of the China operations will include; Ben Jin Peng as chairman and James Wong as general manager in Beijing; Kent Leung as branch manager in Guangzhou and Teddy Chau as branch manager in Shanghai.
 Multinational clients for Beijing DDB Needham include: McDonald's, Seagram, Fuji Film, Sheraton Hotels, Mobile Oil and the Hong Kong Trade Development Council.
 -0- 8/19/92
 /CONTACT: Lou Tripodi of DDB Needham, 212-415-2109/ CO: DDB Needham Worldwide; Beijing DDB Needham ST: New York IN: ADV SU: PDT


SM-LR -- NY008 -- 1249 08/19/92 09:36 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 19, 1992
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