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DDB NEEDHAM RANKS NO. 1 IN NEW BUSINESS

 DDB NEEDHAM RANKS NO. 1 IN NEW BUSINESS
 NEW YORK, April 15 /PRNewswire/ -- DDB Needham ranked number one in


new business in Europe, according to a survey by Euromarketing, the international newsletter.
 DDB Needham Europe ranks number one with a total of $210 million in new accounts for 1991. Euromarketing said that DDB Needham Worldwide "managed to beat the pan-European new business slump in advertising for the year." The agency has had the largest total dollar amount in new business for two years running.
 Only major accounts (over 3 million) were surveyed. Among the accounts won by DDB Needham were; Henkel detergents, Molnlycke and Hasbro. Also Saba and Eurotunnel were among the new business victories for the DDB Needham network.
 According to Bernard Brochand, president DDB Needham International, "The agency has attracted the best talent in creative, media and strategic thinking. These talents, totally devoted to our clients, are the reason for our success."
 -0- 4/15/92
 /CONTACT: Lou Tripodi of DDB Needham New York, 212-415-2109, or Bernard Brochand of DDB Needham Paris, 33-1-40-53-60-00/ CO: DDB Needham Worldwide ST: New York IN: ADV SU:


CK-OS -- NY069 -- 8708 04/15/92 12:39 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Apr 15, 1992
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