DDB's Seattle Office Wins Nation's Top PR Prize -- PRSA Silver Anvil; Win Marks Third Straight Year at the Top; Washington State Agencies Win Big.Business Editors SEATTLE--(BUSINESS WIRE)--June 18, 2001 The Seattle office of the DDB Worldwide Communications Group (www.ddbseattle.com) was honored with a 2001 Silver Anvil anvil Iron block on which metal is placed for shaping, originally by hand with a hammer. The blacksmith's anvil is usually of wrought iron (sometimes of cast iron), with a smooth working surface of hardened steel. Award, the country's top public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most prize, from the national office of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. (PRSA PRSA Public Relations Society of America PRSA Personal Retirement Savings Account PRSA Puerto Rican Student Association PRSA Puerto Rican Studies Association PRSA Park and Recreation Service Area PRSA President of the Royal Scottish Academy ), in a ceremony held June 14 in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . The win marked the agency's fourth Silver Anvil Award in three years and solidified DDB DDB - device independent bitmap as the only Northwest agency to win Silver Anvils three years in a row. DDB was recognized for its efforts promoting the Space Needle during its $20 million revitalization last year. The Space Needle campaign was headed by Dan McConnell, senior vice president/managing director, and Dan Miller, account supervisor, the team that won a Silver Anvil last year for the promotion of Around Alone, a solo, round-the-world sailboat race. Selected from 736 entries nationwide, DDB's winning entry, which came in the Marketing Communications -- Travel & Tourism/Hospitality category, was one of 46 Silver Anvil winners and 87 finalists. The Silver Anvil, symbolizing the forging of public opinion, is annually awarded to public relations practitioners who, in the judgment of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. In the 50 years that these citations have been made, more than 1,000 organizations have been awarded Silver Anvils for excellence in public relations. Washington State Takes Center Stage DDB's win was one of many for Washington state last Friday. Six other local companies won awards, including the Washington State Department of Social and Health Services Medical Assistance Administration Division, which took home the "Best of Silver Anvil" Award. About PRSA The Public Relations Society of America, headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is the world's largest professional organization for public relations practitioners. The Society's almost 20,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. About DDB Worldwide Communications The Seattle office of DDB is a full-service communications company with capabilities in advertising, public relations, direct marketing, media and design. The 185-employee agency is a unit of Omnicom Group Inc and DDB Worldwide. DDB (www.ddb.com) is the largest advertising agency in the United States and the third largest agency worldwide (based on consolidated gross income). The agency has 206 offices in 99 countries and is acknowledged as the industry's most creative multinational network, based on its dominance of advertising award competitions. DDB is a division of Omnicom Group Inc. (NYSE NYSE See: New York Stock Exchange :OMC OMC Organisation Mondiale du Commerce (French: WTO) OMC Organización Mundial del Comercio (Spanish: World Trade Organization) OMC Organização Mundial do Comércio ) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. |
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