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DD Williamson launches purple sweet potato colourant.


At the Institute of Food Technologists' (IFT IFT Institute of Food Technologists
IFT Institut für Fenstertechnik (German: Institute for Window Technology)
IFT Illinois Federation of Teachers
IFT Integrated Flight Test
IFT Interfacial Tension
IFT Institute for Tropospheric Research
) annual meeting, DD Williamson announced the addition of purple sweet potato to its portfolio of natural colourants.

Food and beverage F&B is a common abbreviation in the United States and Commonwealth countries, including Hong Kong. F&B is typically the widely accepted abbreviation for "Food and Beverage," which is the sector/industry that specializes in the conceptualization, the making of, and delivery of foods.  processors can declare this colourant A colourant is something added to something else to cause a change in colour. Colourants can be dyes, pigments, inks, paint, or chemicals. For example, this could be adding white to tint a paint, or black to shade a paint, ultimately changing the colour or value.  as "vegetable juice co[our" or "coloured with vegetable juice" on its product label's ingredient statement.

Like other anthocyanin anthocyanin

red-colored agent in fruit.
 colourants, purple sweet potato provides an appealing red hue in acidic conditions. Potential applications include beverages, fruit pleparations, sherbet, salad dressings and SaLICCS.

"In our examination of colourants, purple sweet potato demonstrates impressive stability compared to other red colourants. It also gives our customers an alternative red when forumalating new foods and beverages," said Margaret Lawson, vice preesident, science and innovation and former IFT president.

Anthocyanins exhibit a reversible change in molecular structure as pH changes from acidic to basic. This change is characterized by a shift in hue from red to magenta to violet as the pH becomes more basic. Other anthocyanins in DD Williamson's portfolio include elderberry elderberry,
n Latin names:
Sambucus nigra, Sambucus canadensis; parts used: buds, fruit; uses: common cold, toothaches, headaches, diaphoresis, hay fever, sinus infections, epidermal irritations, lacerations, liver disorders, inflammation;
, red cabbage, and purple (black) carrot.

Contact DD Williamson on tel 0161 886 3346 or visit www.naturalcolors.com
COPYRIGHT 2008 Food Trade Press Ltd.
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Copyright 2008 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Ingredients
Comment:DD Williamson launches purple sweet potato colourant.(Ingredients)
Publication:Food Trade Review
Date:Jul 1, 2008
Words:179
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