DCI Releases Line-Up of Case Studies to Be Presented During the Customer Relationship Management Conference & Exposition in New York.

Business Editors/High-Tech Writers

DCI CRM Conference New York 2003

ANDOVER, Mass.--(BUSINESS WIRE)--July 21, 2003

Sears, Sharp Electronics, Standard & Poor's, NetLedger and Sybase to Present

DCI, one of the largest high-tech tradeshow producers in the U.S., today announces details for the end-user case studies that will be featured during its Customer Relationship Management Conference & Exposition, taking place August 26th - 28th in New York.

William Miller, Program Manager for Sears Product Repair will join Glenn Lundgren, Vice President of Itronix Corporation for Sears Enhances Field Service with Mobile Computing Solutions. This case study will detail Sears' efforts to improve the quality of its customer service, by implementing wireless mobile computing solutions for over 10,000 field technicians. This implementation enabled the field technicians to obtain secure and reliable access to vital customer and product information instantly.

Frank Krazeise, Director of Strategic Marketing for Sharp Electronics will present Sharp Thinking - Sharp Electronics Wins Customers for Life. This presentation will detail how Sharp Electronics' LCD Products Division implemented a lead generation, qualification, management, distribution and tracking system for the partner channel. The implementation took three weeks, and the LCD Products Division has seen a 500% increased in the number of leads over the previous year.

Carol Maubourquette, Senior Editor for Standard & Poor's Financial Communications and Nicholas Brusco, Senior Vice President for Applied Printing Technologies will present a case study entitled On-Demand Customized Communications at Standard & Poor's. This case study will discuss Standard & Poor's online environment that allows clients to create, edit and order retirement plan enrollment kits and other supporting documents. This Web site enables clients to generate individual, versioned plan sponsor documents allowing for an 80% faster time to market.

Chris Corcoran, President of Sunset Companies will join Zach Nelson, President & CEO of NetLedger, Inc., for Leveraging Mid-Market CRM to Achieve Profitability Objectives. This case study will discuss how Sunset Companies implemented a completely integrated enterprise resource planning and customer relationship management (CRM) suite to manage business processes including sales, customer support, financial and employee management. This system allowed Sunset Companies to overcome time consuming weekly financial analysis as well as allowing stores to sell accessories and extra services to cell phone clients.

Willie Jow, Vice President of Business Operations for Sybase, Inc. will present How Sybase Turned Customer Data Into Value. Sponsored by PeopleSoft, this case study will feature details on how Sybase installed their comprehensive CRM solution in an effort to overcome its previous CRM program. Attendees will see how, with its new system in place, Sybase gained the ability to track and leverage customer interaction, met high-demand reporting needs without impacting applications performance and integrated business process management.

Running alongside DCI's Customer Relationship Management Conference & Exposition are several Action Workshops. These workshops will provide the resources, solutions and tools needed to achieve specific goals set for an organization. These co-located events include: Business Process Management, Best Practices in Strategy, Design and Implementation, August 25th - 26th; Business Process Modeling, Analysis & Design, August 27th - 29th; Capturing Business Rules, Business Analysis and Requirements Workshop, August 25th - 26th; Analyzing and Managing Business Rules, Business Rule Specification and Renewal Workshop, August 28th - 29th; Enterprise Architecture Planning, An Executive Briefing, August 26th; Managing Enterprise Architecture Planning, Blueprints for Knowledge Management, August 27th - 29th.

For more information on attending or exhibiting at DCI's Customer Relationship Management Conference and Exposition, or any of the Action Workshops, email [e-mail], call 978-470-3880, or visit www.crmevent.com. Press and analyst registration is free, and can be done through Eric Seymour, by emailing [e-mail], or calling 978-475-0600 x 321.

ABOUT DCI

DCI is one of the largest U.S.-based producers of information technology conferences, tradeshows, and expositions, and a leading worldwide provider of high technology education. The company conducts the highest profile technology shows for users and professional developers of information technology. DCI has attracted more than a million IT and business professionals in the last decade. For more information, visit the DCI Web site at www.dci.com or call 978-470-3880.