DCI Launches New Program at Industry Leading Customer Relationship Management Conference and Exposition in Boston.Business/Technology Editors ANDOVER, Mass.--(BUSINESS WIRE)--May 23, 2002 PRESS REGISTRATION NOW OPEN; Qualified Press May Apply for Full-Conference and Exposition Credentials at www.dci.com/pr/press DCI opens its Customer Relationship Management Conference and Exposition June 19th-21st at the Hynes Convention Center The John B. Hynes Veterans Memorial Convention Center located in Boston's Back Bay has 193,000 square feet (0 m) of exhibit space and can accommodate up to four concurrent events. , Boston MA, bringing together the leaders of the CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. industry, leading vendors and several thousand attendees looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. education, guidance and seeking to meet key vendors. This event has been and continues to be the leader in this technology space. While some IT sectors have cooled, CRM continues to be a hot topic amongst corporate executives, IT professionals and industry analysts. While IT spending is generally down for most technologies, expenditures for CRM are expected to rise 15% this year, as reported by leading analysts Gardner Group. New Program to be Launched The conference program has been reinvented and refocused to provide a clear, comprehensive education to both the beginner in CRM strategy and implementation, as well as the experienced practitioner looking to extend the scope of their CRM project. The new program structure will allow the attendee to select the most appropriate courses, matching the level of CRM education to an individual's specific business needs. "It is very clear that the CRM market is defining itself by project stage and our program has been designed to provide a start-to-finish plan for new CRM project leaders, as well as track programs for those expanding or conducting ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). analysis on to current CRM programs," stated Craig Gould, DCI's Vice President of Conferences and Events. The new 5-Step Track program features: Strategic CRM: Building a CRM Masterplan In this track attendees will learn how to build a strategic plan that takes an organization from the stage of "...just what is CRM," to the critical stage of implementation. Attendees will learn how to achieve business objectives, ensure long-term success and maximize return on investment. Tactical CRM: Implement The CRM Project The largest single expense for a CRM initiative is likely to be implementation; for every dollar spent on software companies will spend $.50 to $2.50 on implementation. This track will provide a how-to process that will minimize implementation time and costs and maximize the value of CRM implementation. CRM Applications: Sales, Marketing and Customer Service Which applications should be focused on first? In this track, noted speakers will review the technologies available for sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , marketing automation and customer service. There will be a discussion on the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of best of breed versus integrated suite applications and demonstrations, through case studies, how some companies have achieved real ROI using CRM. Advanced CRM Functionality: Mobile Business, Field Service Management, CRM Metrics and Supply Chain Integration The next level of CRM brings the technology, process and people to the field, to the plant and to the customer. This program incorporates the forward thinking ideas for CRM enhancement to further develop your corporate strategies. It also focuses on how to measure and achieve ROI from your existing CRM implementations. Maximizing the Value of Business Information: Enterprise Analytics, Business Intelligence and Data Warehousing See data warehouse. data warehousing - data warehouse The mining of data and business intelligence across the enterprise, managed through building and implementing a successful data warehouse, provides a company with the data necessary to satisfy the needs of the organization, deliver measurable results and direct the organization to make the right strategic decisions. This program focuses on building and deploying a data warehousing project, extracting and accessing data and utilizing business intelligence and enterprise analytics as a decision tool and measurement criteria. Completed program details can be reviewed at www.dci.com/events/crm/. Several Keynotes & Case Studies to be Featured The featured speaker at this year's event will be a name well known in the CRM industry, Don Tapscott Don Tapscott (born 1947) is a Canadian speaker, author and consultant based in Toronto, specializing in business strategy and organizational transformation. Tapscott is Chief Executive of New Paradigm, which he founded in 1993, and Adjunct Professor of Management, Joseph L. , Author & President, New Paradigm New Paradigm In the investing world, a totally new way of doing things that has a huge effect on business. Notes: The word "paradigm" is defined as a pattern or model, and it has been used in science to refer to a theoretical framework. Learning Corporation. Mr. Tapscott's presentation entitled, Harnessing the Power of Relationship Capital, is being sponsored by Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. In addition to the featured speaker there are several Chair & Keynote Addresses that will be delivered from executives in the field including: Barton Goldenberg, President, ISM See ISM band. , Inc.; Tim Bajarin, President, Creative Strategies, Inc.; Chris Selland, Managing Director, Reservoir Partners; Dean Athanasia, Executive Vice President, Fleet Boston; Mehrdad Laghaeian, Vice President & CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. and Greg Schmidt, Vice President -- eBusiness, OSRAM SYLVANIA  It has been suggested that and be merged into this article or section. ()OSRAM SYLVANIA INC. ; Sean Kelly Sean Kelly is the name of:
Case Study presentations will focus on corporations such as Fleet Boston, OSRAM SYLVANIA, Pegasystems, Inc., Zurich North America, Electric Insurance Company, 3M and more. CRM is Crucial Right Now The task of implementing and maintaining a CRM solution can seem overwhelming. But, when the goal of cheaper, faster, better customer service is considered, the results far outweigh the challenges. CRM, at no time, has been more crucial than it is today with heightened attention to cost cutting, revenue generation and customer retention. CRM is not just a software solution, but also a set of skills and competencies that will enable a company to better understand and profit from each and every customer relationship. In a tough economy, competition is more evident than at any other time, and the ability to compete on the basis of customer relationships is more important than ever. Attendees may still register for this event by calling DCI's Customer Service Team at 978-470-3880 or on the web at www.CRMevent.com. PRESS REGISTRATION NOW OPEN Qualified press may apply for full-conference and exposition credentials at www.dci.com/pr/press. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion