DCI Brings Its Customer Relationship Management Conference & Exposition to New York.

Business Editors/High-Tech Writers

DCI CRM Conference New York 2003

ANDOVER, Mass.--(BUSINESS WIRE)--July 7, 2003

Microsoft, GEN3 Partners, and Internet Solutions Executives to Keynote

DCI, the largest high-tech tradeshow producer in the U.S., today announces that its Customer Relationship Management Conference & Exposition will be held at the Jacob K. Javits Convention Center in New York, August 26th - 28th. This comprehensive conference will provide demonstrational and educational sessions for executives to learn the most time and cost effective ways to get up to speed on the latest customer relationship management (CRM) strategies, technologies and best practices.

The New York program will offer five tracks on building and implementing a CRM master plan, enterprise CRM, mid-market CRM, customer data integration, enterprise analytics, business intelligence (BI), and data warehousing. In addition, DCI will offer case studies, educational sessions, and keynote addresses, covering every aspect of CRM.

Jeff Young, Vice President of Microsoft Business Solutions will present a keynote address titled, NET's Impact on CRM and the Real-Time Enterprise. This presentation will provide an overview and status of the .NET initiative, XML Web services and the implications for the real-time enterprise, and near term opportunities and issues to consider in the design and construction of Web service based applications.

Conference co-chair Barton Goldenberg, President of ISM, Inc. and author of "CRM Automation" will bring his CRM expertise to this highly anticipated event. As President of ISM, Goldenberg's foresight and vision to integrate sales, marketing, customer service, e-business and BI has been central to today's CRM industry success. In addition to being conference co-chair, Goldenberg is track chair of Build and Implement Your CRM Master Plan as well as presenter of CRM Bootcamp and numerous other sessions throughout this event.

Michael Treacy, Chief Strategist & Co-Founder of GEN3 Partners will present how a narrowly focused set of CRM initiatives is more likely to have the highest impact on a company's growth performance. Based on the findings of a five year study lead by Treacy, high-growth firms tend to employ five growth disciplines that slow-growth companies fail to possess.

Dr. Claudia Imhoff, Ph.D., President of Intelligent Solutions, Inc. will present Business Intelligence - Not Your Intuition - Will Enhance Your Company's Competitive Edge. This keynote will show how a solid understanding of BI is an invaluable tool for making strategic decisions based on facts not intuition. Imhoff will demonstrate the significant characteristics a BI environment must have to ensure accessibility and maintainability for the entire business community.

For more information on attending or exhibiting at DCI's Customer Relationship Management Conference and Exposition, August 26th - 28th, 2003, email [e-mail], call 978-470-3880, or visit www.CRMevent.com. Press and analysts should register with Eric Seymour, by emailing [e-mail], or calling 978-475-0600 x 321.

ABOUT DCI

DCI is the largest U.S.-based producer of information technology conferences, trade shows, and expositions, and a leading worldwide provider of high technology education. The company conducts the highest profile technology shows for users and professional developers of information technology. DCI has attracted more than a million IT and business professionals in the last decade. For more information, visit the DCI Web site at www.dci.com or call 978-470-3880.