DCI / META Group's Excellence in Business Information Award Given to Information Advantage for Third Consecutive Year.EDEN PRAIRIE Eden Prairie A city of eastern Minnesota, a residential suburb of Minneapolis. Population: 57,300. , Minn.--(BUSINESS WIRE)--July 28, 1998-- Dayton Hudson Corporation's DecisionSuite Application Standardizes All Business Units and Continues to be Awarded Honors by Industry Experts Information Advantage, a leading provider of enterprise on-line analytical processing (database) On-Line Analytical Processing - (OLAP) A category of database software which provides an interface such that users can transform or limit raw data according to user-defined or pre-defined functions, and quickly and interactively examine the results in various dimensions (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) software, today announced that it has received the 1998 DCI (Display Control Interface) An Intel/Microsoft programming interface for full-motion video and games in Windows. It allowed applications to take advantage of video accelerator features built into the display adapter. / META Group Excellence in Business Information Award for Best Retail Data Warehouse Implementation, making it the only company to receive this award for three consecutive years. Excellence in Business Information Award winners must demonstrate innovative and successful use of technology to create effective business solutions. This award follows Dayton Hudson Corporation and Information Advantage's win of the 1998 Data Warehouse Institute's Best Practices Award for its Very Large Data Warehouse implementation in May. The award is sponsored by DCI in conjunction with Data Management Review, and is co-sponsored by META Group and the International Data Warehouse. Dayton Hudson Corporation and Information Advantage received the award today at the DCI Data Warehousing See data warehouse. data warehousing - data warehouse Conference in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. before an audience of over 1,000 conference attendees. Dayton Hudson Corporation selected DecisionSuite(R) as its standard OLAP solution across all three key operating units operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon : Target Stores, Mervyn's, and the Dayton Hudson Department Store Division which includes Marshall Fields Marshall Field (August 18, 1834 - January 16, 1906) was founder of Marshall Field and Company, the Chicago-based department stores. He was born on a farm in Conway, Massachusetts, the son of John Field IV and wife Fidelia Nash. , Hudsons and Daytons. At Target Stores, more than 1,700 marketing and merchandising professionals use applications based on DecisionSuite to create over 60,000 reports each month, reaching a high of 20,000 reports per day during the Christmas season. Their most widely used DecisionSuite applications allow access and analysis to sales, profitability and other financial data by location and time, and assist merchandisers in identifying their top-priority buying and stocking issues at a click of a button. "Information empowers knowledge workers within an organization to make more accurate, timely and effective decisions," said Larry Ford, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Information Advantage. "Dayton Hudson Corporation has embraced this vision and is a forerunner A family of ATM adapters from Marconi (formerly Fore Systems). See Marconi. in delivering innovative technology solutions in the retail industry. Their application is proof that DecisionSuite can scale to support even the most active user bases on multiple terabyte-sized data warehouses. We are pleased that DCI and META Group are honoring Dayton Hudson Corporation with this prestigious award for their DecisionSuite application." "With over 1,700 users and terabytes of data, we had to be sure our business intelligence solution could support the high demands of our system," said Mark Sauceman, director of data warehousing at Dayton Hudson Corporation. "We put Information Advantage's DecisionSuite to the test and chose to standardize stan·dard·ize v. 1. To cause to conform to a standard. 2. To evaluate by comparing with a standard. on their products across all of our business units. We've conquered the 2TB data warehouse and are now working towards 5TB's." "We've been following Information Advantage for years, and they just keep proving themselves as leaders," commented Ron Powell, publisher and editorial director of Data Management Review. "Their clients continually push the limits of technology delivering remarkable, true stories of their successful, scalable data warehouse results. This is why Information Advantage has won every major data warehousing award offered in the industry." About Information Advantage Information Advantage Inc. develops and markets DecisionSuite, a leading enterprise OLAP software applications and toolset. DecisionSuite, an award-winning solution, allows everyone in the organization to make more informed decisions with advanced business analysis tools, detect and alert agents, liberal sharing of dynamic information for collaborative decision making, and a suite of personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. applications for executives, professionals and analysts. Additionally, WebOLAP, DecisionSuite's codeless desktop for the Web, gives users the ability to perform OLAP analysis over the World Wide Web. Information Advantage products have been proven in production environments since 1991 across industries such as retail, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , insurance, healthcare, telecommunications, government and manufacturing. For the third consecutive year, Information Advantage is the only relational OLAP vendor on Open Systems Advisors Crossroads A-List to receive the AA-rating, the highest bestowed. For more information, contact Information Advantage at 612/833-3700. DecisionSuite and WebOLAP are trademarks of Information Advantage, Inc. Other products are trademarks or registered trademarks of their respective holders and should be treated as such.
CONTACT: Information Advantage Information Advantage
Kay Rindels Don Anderson
Marketing Manager Vice President and CFO
612.833.3923 612.833.3838
kay.rindels@infoadvan.com don.anderson@infoadvan.com
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