DC Brands International Rebuts False Press.

DENVER -- Dick Pearce, President and CEO of DC Brands International (OTC: DCBI), came out swinging against a recent news story released on March 8 that essentially claimed DCBI was more or less a fictitious company or, to quote the release, "a pump and dump stock." It caused a drastic decline in the stock price in the last ten days or so. "That hurts our shareholders and that is absolutely unfair," states Mr. Pearce. "I understand the concerns some people have about over-the-counter securities in general and the black eye some less-than-ethical companies have left on the category as a whole. However, in all fairness, we are not some long-shot cure for cancer play and that stigma does not apply to us. We are a real company with real products, real employees, real distributors and real revenues. We have had well over 1,500,000 cans of our product consumed across the country by very real and very loyal customers."

For those who are interested, on Thursday the March 17, 2005, Mr. Pearce had the opportunity to do a radio interview with the Wall Street Reporter that lasted about 15 minutes and it should be available through the March 23, 2005. Some of the topics covered in that interview may help answer a few of the questions shareholders might have. You can hear that interview in its entirety by going to www.wallstreetreporter.com. Once you are on the homepage, scroll down and look at the right-hand side for a story marked "Richard J. Pearce President of DC Brands International." You may have to download a media player to listen to it and they make one available.

Mr. Pearce went on to say: "The story was brought to my attention by a few of our shareholders last week that were concerned. My first reaction was to ignore it completely because ridiculous statements like that should not even be dignified. But these were malicious statements that were completely false and totally baseless. The people who wrote that garbage never even bothered to try and contact us, not one call, not one fax or email, nothing. They did not even attempt to learn about who we are or what we do, and there is a good reason for that. We've looked into who these people are. Ironically, it appears they are in the very business they attempt to rail against. The people that wrote this trash are in the business of marketing OTC securities under one entity, and if you do not market yours through them, they trash you through another. The problem for them is, we do not market our securities with anyone. We have no free trading shares to market; they are all controlled by myriad original shareholders that have absolutely nothing to do with the day-to-day operations of DC Brands International."

Pearce continues: "It appears the goal of these people is to build a name for themselves as a quasi-watch dog for the securities they solicit and beat on the ones they don't. It is cleaver in a bottom feeder kind of way. You have to take your hat off to these guys. They operate like a bogus security alarm company that installs a system in your home. While they are at your house, they case the place to come back later and rob you because they know where your good stuff is and how to get around the system they installed."

Mr. Pearce states: "The part that bothers me is our team did a tremendous amount of work and went to great pains to provide any and all the required information the SEC wanted, and that information is posted at www.pinksheets.com. All of us here at DC Brands work very hard everyday to build a great company. We are making strides to constantly provide even more and better up-to-date information. In the meantime, I do have a company to run, but I always like to try and make myself available as much as I can to our shareholders to answer any questions I can. I routinely take 30-50 shareholder calls a week. I can't say I will be waiting by the phone for a call. I run at a very hectic pace, usually from 4:30 a.m. through 7:00 p.m. But I can say, if I can't take the call immediately, I will always call you back as quickly as possible. When not on the road, I can be reached through our Denver Headquarters at 303-279-3800, and I invite those people with questions to call so you can learn more about what makes us a great company."

Mr. Pearce concludes by saying: "The bottom line is this: Speaking personally now, I am the single largest and controlling shareholder in the company and 100% of my holdings are restricted. Even if I wanted to, it would take me many years to liquidate my holdings and I can't do that if I can't run a good company that established a good valuation. I work each and every day to accomplish that. Our shareholders are always our first concern, and when these unscrupulous parties run this type of unsubstantiated trash, it hurts our stock price which hurts our shareholders and that is simply not fair. As is often the case with these type ventures, undisclosed third parties control additional blocks of free trading stock over which we have no power or say whatsoever. We sell energy drinks for a living, not stock, and that is what we intend to continue doing."

For more information on the company, visit their Web site at www.DickensEnergyCider.com.

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.