DC Brands Begins Executive Talent Search.

DENVER -- With all of the recent news released by the company lately, the company's President and CEO, Dick Pearce announced today that they have engaged the services of Management Resources International of Plantation, Inc. (MRI) to assist in the recruitment process of additional executives and senior level sales staff. "We feel we are on a roll and poised for great things, in that the acceptance, indeed demand for the product is there. I now believe our biggest challenge for the foreseeable future will be properly managing and planning our growth. That means, surrounding ourselves with people a lot smarter than myself, which has never been a problem in the past," says Mr. Pearce.

Over the next twelve to eighteen months, we are looking at as many as eight executive level sales positions to oversee our teams in the field that work directly with our distributors. We want battle-hardened industry people that have direct experience in the energy drink/functional beverage field.

The primary question we pose to new hires in those positions is, how many containers of energy drinks did you sell last month? If they can't answer that with a respectable number we will most likely pass. We are also looking at a move with our current CFO, Jeremy Alcamo, who is extremely talented and a vital part of our plans for the future. This summer we plan to move Mr. Alcamo in to a comptroller role and find a more senior recruit with vast experience in running public companies to take over the CFO position.

We have spoken with several agencies and we were impressed with Mr. Al Cacace of MRI. We will be relying on them to find the ideal candidates that will provide the level of talent and expertise we need and making sure they fit well into our corporate culture.

DC Brands International (OTC:DCBI) markets its Dickens Energy Cider through an ever-growing network of established distributors across the country as well as a line of appeal and other merchandise emblazoned with eye-catching logos. The company is publicly traded on the over-the-counter market under the Symbol DCBI.

For more information on the company, visit their web site at www.DickensEnergyCider.com

Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization,

competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.