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DBS Selects SunTec's Relationship-based Pricing Solution.


SunTec to deploy TBMS-F TBMS-F Transaction Business Management Systems-Finance  for DBS (Direct Broadcast Satellite) A one-way TV broadcast service from a communications satellite to a small round or oval dish antenna no larger than 20" in diameter.  Cash Management Services

PRINCETON, N.J. -- SunTec, the leader in Relationship-based Pricing and centralized billing solutions, announced today that it has added DBS Bank This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, one of the largest financial service companies in Southeast Asia Southeast Asia, region of Asia (1990 est. pop. 442,500,000), c.1,740,000 sq mi (4,506,600 sq km), bounded roughly by the Indian subcontinent on the west, China on the north, and the Pacific Ocean on the east. , to its client list. Singapore-based DBS will deploy SunTec's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation.  TBMS-F to competitively price and bill its services, thereby boosting customer retention and acquisition.

Initially, DBS will use TBMS-F to enhance its Cash Management Services. The bank was examining better ways to serve its customers, through innovative bundling and pricing of its product offerings, tailored to their businesses. To support this, DBS needed a tool that could easily interface with its existing IT infrastructure, and at the same time offer transformational pricing capability for future services. The ease of implementation of transaction data integration capability and TBMS-F's flexibility convinced them that the solution will help them to get to market sooner and more cost effectively. DBS' Singapore office will be the first to deploy TBMS-F and its other centers will be converted soon.

"For DBS, we proposed a departmental solution model that could serve as a pilot and easily be extended to its other lines of business," said K. Nanda Kumar, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SunTec. "This is our first venture in APAC's banking sector outside India, which is a promising and highly competitive market. We see good scope for expansion within months, reaching other geographies in the region," Kumar added.

About DBS

Headquartered in Singapore, DBS is one of the largest financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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 groups in Asia with operations in 15 markets. The largest bank in Singapore as measured by assets, and a leading bank in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , DBS' "AA-" and "Aa2" credit ratings are among the highest in the Asia-Pacific region. DBS has leading positions in consumer banking, treasury and markets, asset management, securities brokerage, equity and debt fund raising. Beyond the anchor markets of Singapore and Hong Kong, DBS serves corporate, institutional and retail customers through its operations in China, India, Indonesia, Malaysia, Thailand and The Philippines. More information about DBS Group Holdings and DBS Bank can be obtained from www.dbs.com

About SunTec

SunTec is a fast-growing SEI CMM Level 5 relationship pricing and billing solutions company that offers transaction value management solutions for the banking and financial services and telecom industries. SunTec's flagship TBMS-F product suite has proven ability to handle complex value dynamics and effectively manage the four critical entities of a business -- customer, product, partner and information. Rule-driven TBMS-F consists of sophisticated processing engines that can effect enterprise-wide relationship-based pricing, billing, discounting and also compute profitability at a micro transaction level. SunTec's client list includes leading financial institutions like ING Bank, HSBC HSBC Hongkong and Shanghai Banking Corporation
HSBC Humane Society of Broward County (Florida)
HSBC Humane Society of Bay County (Bay County, Michigan) 
 Group, Lloyds TSB and ICICI Bank. For more details, please visit www.suntecgroup.com
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 26, 2007
Words:462
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