DAYTONA BEACH SPRING BREAKERS "PLAY IT LOUD" WITH BODY PAINT; Nintendo's Play it Loud Game Boy Series Presents: Painted Bodies of Spring Break.DAYTONA BEACH Daytona Beach (dātō`nə), city (1990 pop. 61,921), Volusia co., NE Fla., on the Atlantic coast and Halifax River (a lagoon); inc. 1876. Center of a rapidly urbanizing area, in a region settled by Spanish Franciscans in the 17th cent. , Fla.--(BUSINESS WIRE)--March 22, 1995--Play It Loud! This week, hordes of spring breakers from around the nation painted each other from head-to-toe at the Daytona Beach launch party for Nintendo's new Play it Loud Game Boy. Beautiful Daytona Beach models wielding paint brushes and paint rollers turned the revelers into walking paint palettes matching the hot new colors of the Play it Loud Game Boy series which was launched today. The new Play it Loud Game Boys are now available in five hot colors -- red, yellow, black, green and "high-tech" transparent. The system is sold with a clear carrying case that can hold as many as six Game Boy cartridges. "Nintendo wanted to capture the feeling and attitude of these colorful new Game Boys, and where better to do this than Spring Break in Daytona Beach," says Perrin Kaplan Perrin Kaplan is the vice president of Marketing & Corporate Affairs for Nintendo of America Inc. of Turkish origin. Perrin Kaplan oversees public relations, government affairs, investor relations and internal communications for the Western Hemisphere and plays a key role in , Nintendo's manager, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . "These new Play it Loud Game Boys introduce another round of excitement to Game Boy -- the world's leading portable game system." Game Boy, the world's Number One portable video game system, which commands more than 65 percent of this market, allows video game enthusiasts to take their video games See video game console. anywhere. The 8-bit, hand-held Game Boy features an LCD screen and earphones that provide digital stereo sound. Game Boy's Game Link cable offers two players the opportunity to join their Game Boys in competition, and the Four-Player Adapter allows head-to-head competition for four players. Nintendo's new releases for Play it Loud Game Boy and Game Boy in first-half 1995 include: Donkey Kong Land
Donkey Kong Country, released in Japan as Super Donkey Kong ( for Game Boy featuring completely computer-rendered graphics; Kirby's Dream Land Kirby's Dream Land, known in Japan as Hoshi no Kirby (星のカービィ 2, featuring the lovable Kirby on a set of new adventures; and Mario's Picross, a challenging picture-crossword puzzle game. The hand-held Play it Loud Game Boy has a manufacturer's suggested retail price of $54.95(a) and is available in retail stores today. Nintendo Co. Ltd. of Kyoto, Japan, is the leader in the worldwide $15 billion retail video game industry. As a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American homes own a Nintendo system. -0- (a) Although Nintendo of America Inc. may suggest retail prices for products, dealer is free to determine on its own the prices at which it will sell products. CONTACT: GOLIN/HARRIS Chris Olmstead, 213/623-4200 |
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