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DAY RUNNER(R) SHIPS INITIAL INTEGRATED PLANNERS; EXECUTIVE WEEKLY WITH DATA BANK AND POCKET PLANNER WITH CALCULATOR RELEASED

DAY RUNNER(R) SHIPS INITIAL INTEGRATED PLANNERS; EXECUTIVE WEEKLY
 WITH DATA BANK AND POCKET PLANNER WITH CALCULATOR RELEASED
 FULLERTON, Calif., Oct. 22 /PRNewswire/ -- Day Runner Inc. (NASDAQ: DAYR) announced today that it has begun shipping its first integrated electronic/paper-organizing products -- Executive Weekly with Data Bank and Pocket Planner with Calculator. Day Runner is the leading manufacturer of personal organizers for the retail market.
 The Executive Weekly with Data Bank (suggested retail price: $80) offers consumers a host of organizing options in a slim loose- leaf planners: weekly calendar, three-tab planning system and the added convenience of electronic phone lists, alarms, 10-digit calculator and built-in refillable Post-it(TM) brand notes. Covered in black leather-like Madrid sewn vinyl, the Executive Weekly houses a compact electronic unit and Post-it note pad in the inside front cover. The product's easy-to-use electronic features were developed under terms of a cooperative development agreement with Texas Instruments (NYSE: TXN).
 The Pocket Planner with Calculator (suggested retail price: $30), a product of Day Runner's own design, features a solar-powered calculator built into the inside back panel. The paper portion contains a weekly calendar, A-Z directory, business/credit card holder, note pad and pen. The Pocket Planner with Calculator is available in black and burgundy Arizona Hide vinyl.
 The introduction of these integrated products precedes the scheduled first-quarter 1993 launch of Day Runner's first integrated electronic/paper organizer, the Personal Organizer with TimeRunner(TM), which was developed in conjunction with Texas Instruments.
 Day Runner is the leading developer, manufacturer and marketer of paper-based personal organizers for the retail market. The company markets three lines of personal organizers, six planners and a wide variety of refills and accessories. Day Runner's products are carried by more than 7,000 retail stores across the United States, and its Day Runner System line of personal organizers is the nationwide best-selling line of paper-based organizers sold through retail stores.
 -0- 10/22/92
 /EDITOR'S NOTE: (R)Registered trademark of Day Runner Inc.; (TM)Trademark of Day Runner Inc.; (TM)Post-it is a trademark of 3M.
 /CONTACT: Tim Unger, PR manager of Day Runner, 714-680-3500, ext. 755/
 (DAYR TXN) CO: Day Runner; Texas Instruments ST: California IN: PAP CPR SU: PDT


BP -- LA022 -- 3744 10/22/92 15:00 EDT
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Publication:PR Newswire
Date:Oct 22, 1992
Words:376
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