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DAY RUNNER(R) ANNOUNCES ESTIMATED FOURTH QUARTER SALES

 FULLERTON, Calif., Jan. 6 /PRNewswire/ -- Day Runner Inc. (NASDAQ: DAYR) today announced, on a preliminary basis, estimated sales for the fourth quarter ended Dec. 31, 1992, of approximately $22,600,000, up approximately 28 percent from $17,625,000 for the fourth quarter of 1991. Estimated sales for the year ended Dec. 31, 1992, are approximately $71,000,000, up approximately 34 percent from $53,160,000 for 1991. The Company expects to announce final results for the fourth quarter and the year in the second half of February.
 "Day Runner's estimated sales growth of 28 percent for the fourth quarter is above the preliminary, estimated range of 16 percent to 22 percent we gave on Dec. 21 in our outlook on fourth quarter sales," said Day Runner Chief Executive Officer Mark Vidovich. "We attribute the higher sales primarily to unexpectedly strong orders at the end of December."
 As Day Runner previously announced, sales to a number of its major channels, including the superstore segment of the office products channel and mass market customers, continued to grow during the fourth quarter compared to the same period of 1991. At the same time, the Company experienced a continuing shift in its revenue mix, with sales to certain channels, including direct sales to independent office products dealers and the regional wholesalers that serve those dealers, falling below fourth quarter and full-year 1991 levels. Sales to wholesale club customers were relatively flat for the fourth quarter of 1992, but grew for the year as a whole.
 Based on the estimated sales for the fourth quarter and the year, the Company believes that earnings per share for 1992 will fall within the range of current analysts' estimates of $0.65 to $0.75 per share.
 Day Runner is the leading developer, manufacturer and marketer of paper-based personal organizers for the retail market. The Company markets three lines of personal organizers, six planners and a wide variety of refills and accessories. Day Runner's products are carried by over 7,000 retail stores across the U.S., and its Day Runner System line of personal organizers is the nationwide best- selling line of paper-based organizers through retail stores.
 -0- 1/6/93
 /NOTE: (R) Registered trademark of Day Runner Inc./
 /CONTACT: Judy Tucker of Day Runner, 714-680-3500, or (fax) 714-680-0540/
 (DAYR)


CO: Day Runner Inc. ST: California IN: SU: ERP

JB-KJ -- LA011 -- 2008 01/06/93 06:30 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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