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DATA POINTS: PERMISSION-BASED E-MAIL.


Although spammers get most of the blame for overloading e-mail mailboxes, consumers have currently "opted in" for almost 15% of total message volume in the U.S., according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 data compiled by eMarketer, an Internet market research firm. Within another two years, eMarketer predicts, the opt-in percentage will rise to 21.9%, while total annual permission-based e-mail volume will reach 227 billion messages a year-- almost four times the number of messages that marketers sent during 2000.

The eMail Marketing Repoprt, 5/01, eMarketer, 821 Broadway, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, N.Y. 10003; 212/677-6300. Web: www.emarketer.com.

"PERMISSION MARKETING" author Seth Godin on e-mail lists: "The best way to make your list worthless is to sell it. The future is, 'The list is mine and it's a secret.'" (Quoted in The Industry Standard, 3/19/01)

MONTANA senator Conrad Burns Conrad Ray Burns (born January 25, 1935) is a former United States Senator from Montana. He was only the second Republican to represent Montana in the Senate since the passage in 1913 of the Seventeenth Amendment to the Constitution and is the longest-serving Republican senator in  on the federal anti-spam bill he recently introduced: "For many people, spam is ruining their online experience and their ability to use e-mail. It's high time Congress acts to protect consumers from overzealous o·ver·zeal·ous  
adj.
Excessively enthusiastic: overzealous movie fans; an overzealous manager.



o
 marketers." (Quoted in iMarketing News, 5/7/01)

FEDERAL COMMUNICATIONS COMMISSION Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest.  chairman Michael Powell on the "digital divide" between PC owners and non-owners: "I think there is a Mercedes divide The introduction to this article provides insufficient context for those unfamiliar with the subject matter.
Please help [ improve the introduction] to meet Wikipedia's layout standards. You can discuss the issue on the talk page.
. I'd like to have one; I can't afford one. I'm not meaning to be completely flip about this. I think it's an important social issue. But it shouldn't be used to justify the notion of essentially the socialization socialization /so·cial·iza·tion/ (so?shal-i-za´shun) the process by which society integrates the individual and the individual learns to behave in socially acceptable ways.

so·cial·i·za·tion
n.
 of the deployment of the infrastructure." (Quoted in Interactive Week, 2/19/01)

MASSACHUSETTS SOFTWARE COUNCIL executive director Joyce Plotkin on the future of her organization's "Dot.Commonwealth" slogan: "We have to rethink everything we do every year. This is certainly on the list." (Quoted in The Wall Street Journal, 4/26/01)

MICROSOFT group vice president Jim Allchin on the open-source development model: "Open source is an intellectual property destroyer. I can't imagine something that could be worse... for the software business." (Quoted in eWeek, 3/5/01)
COPYRIGHT 2001 Soft-letter
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Soft-Letter
Date:May 11, 2001
Words:330
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