DATA POINTS: MARKETING RATIOS

Marketing budgets for software companies tend to reflect wide variations in sales channels and promotional strategies, so industry-wide averages usually don't don't

1. Contraction of do not.

2. Nonstandard Contraction of does not.

n.
A statement of what should not be done: a list of the dos and don'ts. provide meaningful benchmarks for individual companies. But the averages sometimes reveal interesting patterns and trends. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3. the new 1998 Price Waterhouse There have been several famous people with the surname Waterhouse:

Alfred Waterhouse (1830–1905), English architect.
Benjamin Waterhouse (1754-1846), American physician.

Software Business Practices Survey, Web-related spending (for advertising and direct site costs) now takes 13% of the promotional budgets of 668 participating software companies. At the same time, the study reports, spending on traditional "face-to-face contact between buyer and seller" has actually increased. Another key finding: Internal staff salaries represent only about 11% of the total marketing budget; most of the balance is spent on advertising, printing, and other outside services.

Ned Pendergast, partner, PricewaterhouseCoopers, 68 Willow willow, common name for some members of the Salicaceae, a family of deciduous trees and shrubs of worldwide distribution, especially abundant from north temperate to arctic areas. Rd., Menlo Park Menlo Park.

1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there.

2 Uninc. , Calif. 94025-3669; 650/322-0606. E-mail: Ned.Pendergast@US.PwCGlobal.com.

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Publication:	Soft-Letter
Article Type:	Article
Geographic Code:	1USA
Date:	Aug 15, 1998
Words:	133
Previous Article:	GORILLA BRANDING
Next Article:	THE 1998 SOFT*LETTER EXECUTIVE COMPENSATION SURVEY
Topics:	Software

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